February 10, 2017
In absence of full time employment, I’ve been working my tail off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he can work.
Ah, the hustle. It’s like the fisherman who has to both catch fish and sell them. Two jobs. Both with distinct roles and responsibilities. He rises early to fish. Stays up late to sell.
Same for me. Work the phones in the AM. Write into the wee hours. Get up and do it again. Call it hustle and flow. I’m not complaining. Just saying.
Though I am also primed for full time work, I do find rogue satisfaction in being a grinder. The hustle keeps one alert. My sonar is on. Even the glimpse of silver beneath the waves and I turn to it. Lowering my bait. Jigging for a nibble.
The writing part I know well. Am good at it. Adore it. But after composing a manifesto for this client and writing content for that website, I’m just too fatigued to tend to my blog.
I trust you understand. And if you’re so inclined, hit me up. I will most certainly deliver. Spoken like a true hustler, right?
My portfolio: https://steffanwork.wordpress.com/
December 8, 2016
The “Ghost Writer” at your service…
No secret I’ve been looking for a creative leadership position in the advertising industry. But securing full time employment has proven to be daunting, even for a lesser title and reduced pay.
No secret either that Adland has a fixation on youth, especially when it comes to creative. Too bad since most under-thirties are best at creating “ideas” that amuse and delight their peers but sell nothing to no one. However, rather than piss and moan about it (Plenty of that being done already), I have a plan…
I’ll need an accomplice. Perhaps as many as three. Specifically: You’re a Creative Director or an Associate CD. Maybe they dropped the VP title on you as well. Congratulations! Still, it’s been a while since you’ve sold anything. Your stuff is no longer on the agency site. There are junior writers nipping at your heels. They work for you…for now.
Frankly, your team is bereft. Their silly social and gamification ideas raise eyebrows but you can’t sell them through. Why? Because they’re strategically incoherent and the account supervisor vetoed showing them to her client. You’ve already fallen on a couple swords and your reputation for being “difficult” is growing. You’ve also heard rumors about holiday layoffs. You go home at night to try and crack the strategy but you invariably find yourself distracted. After three PBR’s and the West World finale you’re just too tired to write. And why do you have to write anyway? Everything’s video now. Nobody reads copy. Advertising sucks.
Here’s where I come in. You forward me the brief. I’ll come up with a legit organizing principle (aka Big Selling Idea) and write copy for all the necessary touch points, curate it for your presentation and voila! Tomorrow when you wake up it’ll be in your inbox. All yours. It’ll be just like that time in college. Wink, Wink. This I will do for a modest bit of your paycheck, which I dare say will only get bigger after you begin demonstrating your remarkable turnaround. You can call me “The Ghost Writer.” Badass, right?
So, let’s collude on some copy! I know how to do this job better than most and you have better things to do. Ski season, brah! You think I’m joking? Try me:
Author’s note: This post was originally intended as satire but the more I think about it the more I’m willing to break bad. Anyone have the stones to hit me up?
If I can move you to believing in a Higher Power imagine what I could do for your creative department.
November 9, 2015
I am excited to find a new job. A permanent one as well as freelance. Here are my credentials. However, to prove my chops as as elegant persuader I’m going to sell you on the idea that God exists using purely rational arguments. No psychic mumbo-jumbo. No beatific platitudes. No doctrine. I won’t apply one single faith-based point in my brief argument. When I’m done you may still not believe in a higher power but you will be closer to Him, Her or It than you were before.
First a proposition: If anyone can definitively prove God does or does not exist I will give them all the money in my bank account. Non-believers and agnostics crave proof of God’s existence and, of course, it never comes. But why is it we rarely flip the question and demand proof that God doesn’t exist? It’s just as impossible.
Let’s go totally left brain and talk numbers. Percentages to be exact. Bearing in mind the above proposition, one must concede there is a 50% chance that God does not exist. However, that means there is a 50% chance that God does exist. In other words, after all is said and done, it’s 50/50 whether a divine entity or Creator exists. Now if you had those odds on the lottery –or anything really- you’d take that bet. You’d be a fool not to.
Yet, so many of us are ambivalent about God or even the idea of God. Why is that? Because we can’t see him? Well, you can’t see gravity either. “That’s different,” the unbeliever claims. You can prove gravity. There are equations.
Okay, smart ass. Do you “believe” in love? For your children? For your wife? Of course you do. Prove to me that love definitively exists. Of course you can’t. You feel love or not depending on your circumstances but you’ll never see it. Therefore, if you can believe in love why not God? They are both faith-based concepts with no rational foundation. Why is one different from the other? It isn’t.
Do you covet money, prestige or status? Are you addicted to drugs or alcohol? Have you ever been? What about chocolate or coffee? Or your boyfriend? We often make higher powers out of people, places and things. The alcoholic knows this all to well. When she wakes it’s all she can think of. The addict’s drug of choice brings him to his knees every night. They will put spirits ahead of everything else, including jobs, loved ones and personal health. Even the sanctity of human life will not deter the devoted from blindly worshiping. That’s fanatical. That is what ISIS does.
Yet, God forbid we believe in God. No one is more cynical than me. But I believe –even know- that God is a 50/50 proposition. Have I moved you even five percent closer to believing in a higher power?
So, how about that freelance?