Be Devastating Young Lady.

“I’m going to tell you a true story, okay?”

Callie is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Though you saw the movie you don’t really remember the story. Victor Hugo is not your thing. Being a musical, Callie has been practicing her song for weeks. You’ve heard her belting out lyrics from her room, in the shower, on the trampoline in the backyard, which she pretended was a stage. You couldn’t tell if she was good or not but her enthusiasm was infectious. It gladdened you to see her so passionate, so happy. Many members from your family are coming in to see her perform. Hundreds of other people as well. The tickets cost money and this is a real show. Up until yesterday Callie had been totally psyched.

One of her “friends” had disrespected her online, insulting her singing skills or some other shit. Usually a brick, Callie had been wounded.  Your wife told you as much. Now you felt it in your daughter’s sullen demeanor.

So you tell her a story…

“Before you were born,” you begin. “Back when I was coming up at my agency in Chicago, we were preparing for this huge presentation. It was my idea we’d be showing. I had written all the copy. And I had the game to go with it. I knew what I was going to say and how I was going to say it. I had my shit down.”

Callie looks up when you curse. Good. You had her attention. No easy feat with a teenager.

“Anyway, the night before I rehearsed my bit in front of the team. I get done. My colleagues are pleased. One even clapped. Then the head account person –the guy who deals with the client- he proceeds to crap all over my work. He’s not happy with the creative, he says. It’s shit. I’m dumbfounded. Where did this come from? He’d seen it before.”

Traffic on the 101 is heavy but it allows you to turn and look at your daughter. “The guy says to me, in front of everybody, if you present that work tomorrow it will be Armageddon.”

“The end of the world?” Callie asks. “What did you do?” Callie’s eyes are one of her most beautiful features, big and blue, and they are wide open staring at you.

You laugh. “I told him I would make changes. That I’d do what he wanted.”

“That sucks,” your daughter says.

“It would have sucked,” you say. “Had I listened to him. The next day I delivered my presentation just as I’d planned it. My work. My way. And I fucking killed it. When I was done the client cheered.”

“Really?”

“Damn straight,” you say. “But the story’s not over. After the meeting ends, everybody’s shaking hands, patting each other on the back. I walk over to the account guy who’d dissed my work. He thinks I’m going to shake his hand. I look him right in the eyes, and I say, ‘Welcome to Armageddon, asshole.’”

Almost missing your exit, you swiftly change lanes. So caught up are you in the tale.

“Wow, that’s a great story, dad,” Callie says. “It’s all true?”

“Every bit, sweetheart.”

At the red light, you look at Callie full on. The middle child, she’s the sassy one. The daughter that gives your wife the most trouble. You choose your words carefully. “If people disrespect you or your work that does not mean you have to listen to them. Just be…”

The light turns green and you move the car forward. The word comes to you.

“Devastating.”

AA teaches that redemption comes from being of service. Letting go the bondage of self. This is true. Yet redemption also comes by shattering the chains from the bondage of others. You want your daughter to believe in herself, even when others don’t.

In the parking lot, Callie thanks you for driving her to practice. But you sense something deeper. You can see it in her eyes.

The fierceness has returned.

You watch Callie as she marches toward the theater, joining her other cast members. When she was a toddler, she had refused to walk upright, instead choosing to tread on her knees. The pediatrician had concerns. Your wife was worried. It’s not normal, they said. But you knew her day would come. And in your mind so did she.

Wheels Off. Tire Fire. Burning Bridges. All The Cliches…

Continued from previous post…

You began acting callously and with impunity. Courting the trade press, you would say whatever came first, seeking credit and taking it. You then collected these stories in a shoebox, like scalps. The more awards you won the more you took winning for granted. You expected victory. When you got a substantial raise you asked for stock in the agency. You demanded monster bonuses. And got them. No title was big enough. Executive Chairman? You weren’t even sure what that meant. Put it on the fucking business card.

Sure, you created bridges but you began burning them as well. Whoever could help you was a loyalist. Everyone else was simply in the way. Always a competitive field now became ruthless. You made enemies, inside and outside your company. They were just jealous, you thought. And did it matter? Tables turned they would treat you the same as an opponent. Or so you believed.

In the eye of this storm a moral compass was useless. Drugs and alcohol became your closet allies. Feeding your ego. Telling you full speed ahead. Cunning, baffling and powerful! They would deliver you to the Promised Land. Back to that feeling you once experienced by the elevators. But of course it was all an illusion, their siren song leading you out to sea alone in a tempest. You would not be the first captain to have crashed upon the rocks.

Your hands trembled in a meeting. So you folded them under the table, hoping no one would notice. You perspired so you brought an extra shirt to the office. You ran for miles along Lake Michigan. At the gym, you tried to work out what was wrong. In the steam room you couldn’t see what was happening. Fear crept in where confidence once reigned. You took Valium and Xanax, along with the drinking.

The wheels were coming off.

For all your hubris it was this obsession with work that would save your life. When you realized your job was at stake, then and only then, you decided to quit. Not for your marriage or your family or even your health. Those lines you’d crossed a long time ago. You’d mortgaged most of your relationships. Your wife was in denial. Your father had written one of his letters. None of that mattered. The great copywriter and rainmaker you were not willing to lose.

In rehab, the group leader, himself a former addict, told you that maybe an advertising career wasn’t in your best interest. That it threatened your sobriety. He warned its venal culture would only suck you back in. You spitefully replied that you made more money in one week than he did all year. Quit your job? Unthinkable. Keeping it was why you’d stopped drinking in the first place! Sick as you were, this had been the most lucrative time of your life. You’d made over a million dollars. Losing all that for something as ephemeral as serenity? Please. What you did not tell the social worker was that you feared he was right.

Chasing Windmills

Continued from previous post…

Looking back, the corner office and all its trappings could be summed up via the old expression: be careful what you wish for. You’d gotten the carrot only to find out you didn’t like carrots. You’d grabbed the brass ring but it hurt like hell holding on. Climbing the ladder you hadn’t realized the rungs below would disappear until it was too late. There was no stepping down a few lengths to adjust, catch your breath, and assess the view. You had to keep climbing or plummet, which is exactly what happened. This was not to say certain ambitious and notorious colleagues hadn’t greased the rungs, expediting your fall; they had.

Came a time there wasn’t a safety net. No cushy job after the severance. No friends to catch you, even those you’d helped on their own ladders to the top. You try not to be bitter. What good would it do? Resentments were like taking poison and expecting others to suffer.

Enlightenment didn’t prevent you from occasionally trolling these pricks. Waves of resentment rolled in now and again, like the king tides in Marin, defeating you. Maybe you turned to the Internet, desperately trying to find an outlet for your vitriol. Mercifully, mostly, you never pressed send.

You remember the day you crossed the one hundred thousand dollar mark. When you were 30 years old, and recently married. You took Sarah out to celebrate, sat across from her in the restaurant, maybe even held her hand, speaking about the future as if it were a gift. If you ever were in love with her it was then, when nothing felt impossible. That night even drinking too much seemed fine. You don’t remember if you and Sarah made love but it hardly mattered. Intoxicated, the two of you. The next morning hangovers were pleasant. Lazing together in pajamas, drinking coffee, reading the paper, gazing at homes in the real estate section, day dreaming about the fantastic tomorrows both of you would share.

And yet, even then, you knew money was most of all a yardstick for your ego. Titles would serve the same purpose. Copywriter. Senior Writer. Associate Creative Director. Creative Director. Vice President. Group Creative Director. Senior Vice President. Executive Creative Director. Rungs in the ladder. Notches in your belt.

Perhaps after achieving success, as was accused, you became complacent. It’s possible. You had made compromises, believing certain situations required it. You must wonder about that now.

You were most content when your work got noticed, won awards and attracted people to you. One campaign in particular ran the table at all the award shows, garnering praise around the world. It would become the agency’s show pony, and you rode it proudly. The best whore in the whorehouse and you were its pimp. The man. Waiting for an elevator at work, a group of marketing students gathered behind you. You heard one of them excitedly whisper to his mate. “That’s him!” He was talking about you. “No fucking way,” the other guy said.

Way.

Being revered was beyond anything you’d ever experienced, more gratifying than your promotions and trophies. And it had come unsolicited. Out of the ether! For what seemed like the first time, you’d been noticed for greatness not flaws. No longer were you the fat kid punched in the gut and crucified on the diving board. You were special, with proof. You’d waited so long for that moment had fantasized about it. Comeuppance. By then the fantasy was less about smashing your tormentors and more about gaining respect and validation. You had no idea what it would look like until that afternoon by the elevators, when the world shifted, ever so slightly, favoring you.

You chased that feeling like the drug that it was, madly looking for it in every promotion, every raise, every accolade. It was never enough but the next one would be.

Relationships and family took a back seat. Any idiot could find a mate and have babies. Friends were transient. Parents weren’t there. Finally, you had something you could control. What you craved was conditional and directly related to your accomplishments. Your vocation became the most important thing in your life. You drank. You got high. But it was just a byproduct of success or a panacea to failure. Finally, you had a calling.

You were chasing windmills.

Problem Child with a High Salary

You had lofty titles: Executive Creative Director, Chief Creative Officer, even Executive Chairman. You were on the board of directors at the most famous advertising agency in Chicago, supposedly the youngest member ever. During this period you commanded a huge salary, more than the President of the United States. Frankly, a lot more, especially when you factored in bonuses and stock options. You earned it; well maybe not all of it and toward the end probably less. Then you got asked to leave, to seek opportunities elsewhere, fired. The last time was probably the mortal blow. You didn’t know it but the job you had now was not going to last.

When it came to work, you were only great at two things: copywriting and presentations. You wrote your way into the boardrooms of the world, turning words over and over until they shone like gemstones. Once there, you would sell. Oh, could you ever! You loved selling and did not demure from it like so many other creative people. Those fools, you thought. Didn’t they know advertising and selling went hand in hand? Processing stage fright into stage-might, you had utter command. At times, it was breathtaking. You were excited to perform and it showed. Your confidence seldom came off as a con. During presentations you were like a kid unwrapping gifts at Christmas.

Alas, while showmanship mattered on the way up, once there, not so much. As a director, they wanted you to hire and fire; delegate and operate; things you came to realize you weren’t very good at. You liked to write and sell work. Truth be told, you weren’t interested in the other stuff. It all seemed beside the point, what you had to do as opposed what you wanted to do. Now it was you who was playing the fool.

At best, you’d possessed what the CEO called, “emotional intelligence,” a backhanded compliment, a quality your peers pretended to admire then grew to despise. In management meetings you lectured that creativity was messy and impossible to regimen. But alas, your left-brain partners valued process over intuition. They lacked patience for the soft skills inherent in the creation of ideas. They couldn’t scope it. So they loathed it. For a so-called creative agency this was, in your view, anathema. And so you had refused to whip your troops into creating. You put good ideas on the wall, and quickly. But it was never enough. Eventually, you became a problem child with a very high salary.

to be continued…

Privileged to Serve

In addition to my writing, for the last 6 months I’ve been serving as Primary Counselor in the Treatment of Substance Use Disorders at Serenity Knolls. The pandemic has only heightened the need. I’m privileged to serve.

Long ago, my father told me: “If you want to write copy work as a bartender. You’ll learn what people really think, need and desire.” Well, now I’m working as a counselor for people with alcohol and drug disorders. So, in a way, that box is checked.