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Recently, I had a debate with my teen-aged daughter regarding the concept of a thing being overrated. She’d used the term to describe a TV show that was awful (in her opinion) but very popular, calling it “overrated.” I offered the opinion that something good can also be overrated. I used the movie, Avengers: End Game as an example. Fine movie. Super popular. But an epic? Well, it’s certainly long like one…

My daughter vehemently shook her head. She said all her friends really liked End Game so therefore it couldn’t be overrated. While her definition of the term is certainly valid I believe mine is more accurate. What do you think? Can something good, even very good, be overrated?

Three examples of good but overrated:

In & Out Burgers – This so-called California icon is the textbook example of overrated. No question the burgers are solid. But the fries are plain awful.

Outdoor Music Festivals – People love these things until they actually go. From parking to potty they can be a freaking nightmare.

The Matrix – I love science fiction. I like Keanu Reeves. But I have never understood the adulation heaped upon this interesting but mostly befuddling flick.

Big Bang Theory – This contrived and silly sitcom has some of the highest TV ratings in the 21st century. Yet, the show feels phony as a three-dollar bill.

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steffanpostaer.com

File this under long overdue: I finally redid my website portfolio, making it much easier to review and (hopefully) appreciate. Please take a look. If you’re looking for an exceptional copywriter and/or creative director for a project or pitch, or simply have a special writing assignment requiring a true professional, I’m your guy.

I love fashioning creative business ideas with all the requisite proof points, from emails to manifestos. I’m quick, reliable and will work within your budget.

I grew up on the consumer side but I can and do work in B2B, and on the trickiest of verticals. It’s all on on my new website! Thank you so much for your consideration. I look forward to our collaboration.

Let’s go to work!

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Crazy good…

Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart of what we do, and can do, for our clients.

Most of you know what I’m talking about. For those unawares, a manifesto (aka mantra or anthem) is the bringing to life in words the highest and most noble aspirations of its subject.

Yes, it is advertising copy but in the best sense of the word. Recall Apple’s great script to the modern world: Think Different. Consider the lines that first and forever defined Nike to a generation: Just Do It. We know these iconic tags because we fell in love with the manifestos. Frankly, neither line would have lasted this long, or even gotten out the door, if not for their beloved manifestos.

The power and glory of a brilliant manifesto cannot be overstated. They raise the hairs on the back of your neck. They make CMO’s smile. They win pitches. Most of all they change things: attitudes, behaviors, even lives.

At least the good ones do.

Into these haloed paragraphs we put everything we know or think we know about writing, about persuading, about life. Here you won’t find speeds and feeds, racks and stacks or friends and family. None of that. These are the best neighborhoods in Adland. No trespassing!

May I write one for you? https://steffanwork.wordpress.com/

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Gods of Advertising is on hiatus so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio

Do you have a writing project you would like to discuss -professional or personal? I am also available to help other writers with their work, as an advisor, editor or mentor.

Connect here or on SM platforms – Let’s have a conversation!

I look forward to hearing from you!

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In lieu of full time employment I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he or she can work!

Ah, the hustle. It’s like the fisherman who has to both catch his fish and then sell them. Two jobs. Both with distinct roles and responsibilities. He rises early. Stays up late. Get up and do it again. Hustle and flow. I’m not complaining. Just saying.

Though I’m aching for something full time, I do find rogue satisfaction in being a grinder. The hustle keeps me alert to new and interesting opportunities. I just composed a manifesto celebrating the merger of two multi-billion dollar companies. May I help you with something? Hit me up. I will deliver. Spoken like a true hustler, right?

I’m passionate about helping clients develop powerful creative business ideas. Consumer or B2B, versatile in the trickiest verticals. This is my portfolio 

I am also available to help other writers with their work, as an advisor, editor or mentor.

Connect here, via Linkedin or Steffan1@rcn.com – Let’s have a conversation!