Me: looking for work. You: struggling at work. Us: killing it.
December 8, 2016
The “Ghost Writer” at your service…
No secret I’ve been looking for a creative leadership position in the advertising industry. But securing full time employment has proven to be daunting, even for a lesser title and reduced pay.
No secret either that Adland has a fixation on youth, especially when it comes to creative. Too bad since most under-thirties are best at creating “ideas” that amuse and delight their peers but sell nothing to no one. However, rather than piss and moan about it (Plenty of that being done already), I have a plan…
I’ll need an accomplice. Perhaps as many as three. Specifically: You’re a Creative Director or an Associate CD. Maybe they dropped the VP title on you as well. Congratulations! Still, it’s been a while since you’ve sold anything. Your stuff is no longer on the agency site. There are junior writers nipping at your heels. They work for you…for now.
Frankly, your team is bereft. Their silly social and gamification ideas raise eyebrows but you can’t sell them through. Why? Because they’re strategically incoherent and the account supervisor vetoed showing them to her client. You’ve already fallen on a couple swords and your reputation for being “difficult” is growing. You’ve also heard rumors about holiday layoffs. You go home at night to try and crack the strategy but you invariably find yourself distracted. After three PBR’s and the West World finale you’re just too tired to write. And why do you have to write anyway? Everything’s video now. Nobody reads copy. Advertising sucks.
Here’s where I come in. You forward me the brief. I’ll come up with a legit organizing principle (aka Big Selling Idea) and write copy for all the necessary touch points, curate it for your presentation and voila! Tomorrow when you wake up it’ll be in your inbox. All yours. It’ll be just like that time in college. Wink, Wink. This I will do for a modest bit of your paycheck, which I dare say will only get bigger after you begin demonstrating your remarkable turnaround. You can call me “The Ghost Writer.” Badass, right?
So, let’s collude on some copy! I know how to do this job better than most and you have better things to do. Ski season, brah! You think I’m joking? Try me:
Author’s note: This post was originally intended as satire but the more I think about it the more I’m willing to break bad. Anyone have the stones to hit me up?