Here I go again on my own…
While there’s little chance any of these children know Whitesnake from asparagus (Hell, I doubt many of their parents do either) this back-to-school anthem from Walmart rocks.
The idea couldn’t be simpler, which is why I like it so much (that and my penchant for 80’s metal). You see, it’s time for kids to kiss summer goodbye and get on that big yellow school bus. But they are not moping. Anything but. Armed with supplies from Walmart they do so with a vengeance!
Historically, I do not have an affinity for Walmart. Nor their advertising. But this. This kills it. We barely see the store. No parking lots. No greeters. No deeply discounted back packs for $9.99. None of the tired tropes so familiar in retail advertising.
Instead it’s all kids, facing up to the un-face-up-to-able: School. And they do it with an awesome song in their heart.
Here I go again on my own,
going down the only road I’ve ever known.
Like a drifter I was born to walk alone.
But I’ve made up my mind. I ain’t wasting no more time…
So, let’s hold up our cigarette lighters –er, I mean iPhones- and shine a light on this joyously fun ode to new beginnings.
One request. Come Halloween I hope Walmart has the stones to go even harder. I’m thinking Motorhead.
Final note: If this indeed was The Martin Agency’s swan song for Walmart (having recently lost the account to a Publicis agency) then they should hold their heads high. They went out with a bang.
Will new ad depicting the real Donald Trump (in front of our children) shame us into voting for Hillary Clinton?
July 21, 2016
Not in front of the kids!
Have you seen this latest TV commercial from the Clinton campaign deriding Donald Trump? As far as political advertisements go, it’s pretty tight. Well produced anyway. The execution unfolds with scenes of Donald Trump laying some of his most well-known verbal turds: mocking the handicapped. Disparaging Mexicans. Et-cetera.
However, showing the world DT’s gross behavior is nothing new. And, oh by the way, it doesn’t work. At least it hasn’t so far. After all, the DNC tried such tactics during the primaries and it only seemed to strengthen his position as the potential Republican nominee. He, of course, would later win the bid in a landslide.
So, what’s different about this particular salvo? Well, now there are children watching Donald Trump say all these crude and stupid things. The theory being, obviously, that if we weren’t ashamed of Donald Trump before we should reconsider knowing that “our children are watching us” and waiting to see which candidate we choose to be President. Will it be the racist buffoon or (shown here in the least screeching way possible) an almost matriarchal Hillary Clinton?
Does the ad work? Well, first of all, it need only do so on the undecided. Getting the previously shameless to feel otherwise for the sake of “the children” is a wobbly argument. Plus, children have always been used as pawns during political debate. In its own way the tactic is shameful.
That all said, the spot works on me. It reinforces my belief that the devil I know (Clinton) is better than someone incapable of making it through a speech, interview or conversation without shitting on himself and countless others. The possibility of a Trump Presidency makes the otherwise depressing scenario of “business as usual” seem like the only sane option.