Like anyone, creative people get angry. The competition for ideas and constant criticism of them gets to us. As can a power mad account executive or yet another contrarian for a client. We see it all the time in TV shows but anger at work is seldom a topic discussed in a serious way. We may experience anger as online vitriol or behind closed doors. Occasionally it takes the form of a blow-up during a meeting. I’ve been on both sides of all of the above scenarios.
Anger, as we know, is almost always directed at a person or group of people. We may lose our temper and go off on that person. Or we stew in resentment, grumbling and sulking, remaining silent as a stone. If we are mature, we ask for a meeting with the subject of our anger to clear the air.
Alas, many of us are not reasonable when we’re angry. After all, anger is a volatile emotion and it often interferes with sound thinking. It does to me. I have trouble thinking straight. It’s almost like a bad trip. A strange, primitive rush overtakes me and I become flush. I may say and do regrettable things. I am outside myself looking down upon a beast. Mr. Hyde. The Hulk. God help those in the path of my wrath. Fortunately, for most of us this kind of anger is quite rare. Resentment is far more common. Passive aggressive behavior can spread like weeds in an ad agency –or any company. The petulant child is less overt (obviously) than tantrum maker but just as hurtful in the long run.
We always hear about the negative effects anger has for those on the receiving end of it. But it is also hurts the deliverers. Being in anger might be useful in therapy or righting certain wrongs but by and large it is a negative emotion and a defect/disease for those who are in it.
The angry outburst is ugly. But I feel the aftershocks are even uglier. An emotional hangover is debilitating and often leads to more bad behavior (lying, backstabbing, gossip, etc.), which, in turn, hurts our nestlings and us worse than the initial tantrum. Unless one is a Teflon tyrant these disorders degrade us professionally. But they kill us on a personal level, too.
We will be shunned but deeper down we rot from anger. Enough rot and we become garbage. Even a little rot is intolerable. To be reasonably healthy, as much rot as possible must be excised. All of it to be happy. That is why I would rather have the flu than carry around an emotional hangover. Dr. Bruce Banner aka The Hulk famously said “you wouldn’t like me when I’m angry.” What the comic book does not tell us is how much you are despised a day later.
Have a nice day. It’s better for all of us.
I love it when I crack the code on a piece of creative. You might not believe me but I love it even more when someone in my group cracks the code on a piece of creative. Either way, this was, is and always will be the best part of my job.
Which is as it should be. It doesn’t matter how big or small the job or what medium it’s in. That first peek at something that works, that will work, that will please the person paying for it, is bliss. You won’t believe me again but seeing a set of banners that totally nails the brief is as intoxicating as looking at a tight and right storyboard for a TV commercial. Knowing to one’s core that a piece of creative is capable of winning the day is, if I remember correctly and I do, like that first sip of that first martini: so freaking good!
Whether it comes right away or is the result of toiling, bearing witness to the birth of a healthy campaign is why I get up in the morning and go to work. Everything else -operations, meetings and conference calls- is work. It’s the job part of the job. The creative piece is the gift. And as with any good gift the giver feels as good or better than the receiver. Which is also as it should be.
Within the last two weeks I’ve gotten to see such a thing. Twice. Two different projects. With differing people involved, and me to a certain extent. How lucky am I? While it would not be professional of me to discuss specifics or showcase the work, I most certainly can write about the joy that it brought.
So much of what we do in Adland is fraught with anxiety and stress. We bicker over strategy and deliverables and what’s right and what’s wrong that we often forget that in the delivery room are babies (and I don’t mean the creatives). New campaigns, hours old, are things worth celebrating. Of course, we seldom do. They’re fragile here. And besides now we must prep them for clients, tightening the copy, tweaking the art direction, responding to the pokes and prods of our fellows, and otherwise getting them ready for that precarious run up the flagpole.
But sometimes even in this newbie state you know everything is going to be all right. You just know. Internally, with the client, and even the consumer you know you are holding the Ace of Spades.
February 6, 2015
Last year the Super Bowl! This year the scrap heap.
I grew up with Radio Shack. Like 7-11, they were everywhere. And like 7-11, they offered quick stop shopping, in their case for consumer electronics and myriad electrical supplies. I may have bought a Sony Walkman there. I don’t remember. What I mostly purchased at Radio Shack were blank cassettes, CD’s and floppy discs. And well, we all know what happened to those. For all intents and purposes they are extinct or, at best, just hanging on.
My Tweet: Let’s face it anything with the words “radio” and “shack” in its title had it coming…
For the last 10 or 15 years (maybe longer) Radio Shack clung to existence. As Best Buy and Circuit City floundered and died somehow the Shack persisted in subsisting. That in and of itself was a miracle.
I kind of rooted for them. Nostalgically, Radio Shack comprised a tiny bit of bandwidth in my aging, shrinking brain, representing Saturday morning excursions for a pack of batteries or ear buds. But then those things were available at Walgreens and, frankly, anywhere else that had a cash register. To say nothing of Amazon.
Even when Radio Shack was big it had painted itself into a corner. Quick electronics on the cheap always struck me as a shaky platform. When by comparison, Best Buy is considered “high end” you know you’re in trouble.
For a good chunk of its 94 years it didn’t matter. People defaulted to Radio Shack for camera batteries and the like long after they had to. Such was its appeal. But eventually my grandfather died. Mom got a Costco card. Radio Shack dimmed like an old TV tube never to be replaced.
Radio Shack did not go down without a fight. Various ad campaigns entered the ring but, alas, were completely clobbered. Even if some of it was vaguely clever and/or self-aware, marketing could not save them. The Super Bowl could not save them! Calling one’s self “The Shack” and trying to be a neighborhood pal isn’t sustainable in consumer electronics. Now when you’re opponents are Amazon and Wal-Mart.
The stark reality is no one under retirement age will miss Radio Shack. But they are at least worth saying good by to.
The details of RS’s demise on, of all things, Gawker.