636494606185460711-147656-0056-.jpg

Still a man’s world… Really?

The Bachelor has always bothered me. But last week’s episode took the cake, especially coming one night after the Academy Awards, which, in a matter of hours, became a tipping point for the #MeToo and #TimesUp movements. Whereas the Oscars built up female empowerment, leveraging the zeitgeist to considerable acclaim, the very same network brought it all crashing down with a ridiculous and ghoulish season finale of The Bachelor. For those unawares, the bachelor reneges on his proposal of marriage and the shunned woman cries for two hours. It was gross. And he was the least of the reasons why.

 

Here it is. By design, The Bachelor makes women into objects of desire. Nothing more. Yet plenty less. In a very real way, The Bachelor is worse than pornography. At least in porn no one is pretending to a romantic ideal. A show that celebrates romantic love to silly extremes, The Bachelor is as sad an indictment on womanhood as any beauty pageant. Yet women love it. Show me the ratings for The Bachelor and I’ll show you as one-sided a demographic as men and the NFL. The few straight guys that watch The Bachelor vacillate between belittling the women and ogling them. What choice do we have? Without these primitive attractions, the show has no meaning.

 

I tell my daughters that The Bachelor is bad for their soul, that it reinforces ancient stereotypes about women and men. They reply it’s a guilty pleasure, no different than guys watching sports. But it is different. With sports men (and women) do difficult things to achieve valuable things. What exactly do the women on The Bachelor… do? That is besides preening and crying. And to what aim? To be given a freaking rose by some clod! The Bachelor undermines everything women are striving for. Respect. Money. Power. Women deservedly want what men have. But they aren’t going to get there pining over some dude on a reality show.

 

Attracting a man. Fantasizing about true love. Dreaming of their wedding day. White dresses and sugary cakes. Make me a princess! That’s the stereotype our parents grew up with. The Bachelor is a relic from the 1950’s. And it should be treated as such. Yet, it’s a smash hit and primarily with women. Why isn’t its time up?

Author’s Note: Available for copywriting, content creation and creative direction: https://steffanwork.wordpress.com/

Advertisements

FullSizeRender.jpg

Police and fire engine sirens cut through the howling wind. Rain lashes onto the windows of my house, torrents of water falling from the sky. A blessing for drought stricken California but eerie in the moment. Especially when the moment lasts for two days and counting. This afternoon we lost power. Most everyone around here did. A tree fell taking power lines with it. Then another. And another.

And then mine. It toppled over at the root line. The saturated earth could no longer bear the weight. Horizontal became vertical.

My daughter saw it first. Or rather the absence of it. My wife asked me to stake the tree back up. Like I said shorn from the roots. Staking it would be like trying to plant a telephone pole. And so I dragged it off to the gravel pit beside the trampoline. What else could I do? It left a wake of pink and purple petals in the grass.

IMG_4379.JPG

As the rain poured down upon me I gazed at the fallen tree. It had been here almost as long as I had, first barely flirting with the lone window of my office, then towering above it. I can recall looking up from my desk on sunny days and seeing hummingbirds zipping among its colorful blooms. At night hawk moths, their curly tongues (proboscis) drawing nectar from the flowers in moon glow. I’m not going to say it was my muse. Writing advertising copy doesn’t require such things. But it was beside me when I wrote everything I wrote.

Bigger trees fell during this storm, causing much chaos. Crew filled yellow trucks. Soggy, irritable claims adjusters taking notes in the rain. Blaring car alarms. This tree did none of that. It just fell. When nobody was looking. But make no mistake: it was there.

On Tuesday the same gardeners who planted it will saw it up and take it away. Come spring, we will likely put in another. But for now this one is lying on the gravel, probably not even fully aware it’s dead. Or that it will be missed.

Above the fray in every way, comes this gorgeous film celebrating America’s ideals and spirit, words eloquently written by Woody Guthrie expressed through the voice of a Latin American.

Yes, it’s a political message, stoically defending our diverse country of immigrants in the face of fear mongers like Donald Trump. (Building a wall against these people –all people- is indefensible.)

And yes, of course, it’s a commercial for Johnnie Walker Scotch Whiskey. And so what if it is? This does not lesson the “message” in any way. Sharing a well-earned drink among good men is a wonderful thing. A grand film sponsored by a proud spirit is not a sin. Here the advertiser is a patron of the arts and we are better for it.

But it’s more than that. This short film is an anthem for our time – for all time. Indeed, many of the images depict an America we know, remember or, failing that, at least mythologize. Strong men and women moving forward. Persevering. Getting the job done. Celebrating together. That most if not all of the people in the film are Latino changes none of that. As intended, these iconic portrayals of farmers and workers and parents are only intensified emotionally by them all being Latino.

Taking the high road and not stumbling into treacle is no easy feat. Like the characters it portrays this “commercial” never falters. The care put into its production (casting, audio, video, editorial, etc.) is impeccable. His politics aside, if you told me Clint Eastwood directed this piece I would have believed you. Such are the production values.

With stewardship from various agencies (in this case Anomaly), Johnnie Walker has been doing a marvelous job delivering powerful stories toward their longtime theme, “Keep walking.” And this small masterpiece is no exception.

Let me create uplifting content for you: https://steffanwork.wordpress.com/

CAfyeY7UwAAIO-F

Hello Sunshine!

My office of gyro San Francisco teamed up with the California Coastal Commission in creating a campaign to get people to ‘check the coast’ on their tax forms in order to help preserve the Cali coast in all its glory.

The creative idea is simple enough. Take a selfie with a hand check relating to the coast and post it wherever you post stuff, and include #CheckTheCoast and CheckTheCoast.org Then, if you are so inclined, at tax time check the appropriate box on the CA form asking for a donation. After that you can hit the beach or wherever your favorite spot by the water is -knowing you did something to help keep it that way.

To help get this thing going we enlisted actor Adrian Grenier (Entourage) and surfer-activist, Sunshine in the Fog to lend their comely selfies to the cause. They graciously accepted. As did our photographer from Wedge Creative.

CAygg3JWUAA4etJ

Looking good, Mr. Grenier!

This is (sea) grass roots stuff. Right now it’s mostly just us populating the sites but with billboards going up all over California we’re hoping for more participation in the social piece and ultimately some cash love on the tax form. In addition to the obvious benefit of donations, if enough folks check the coast on their CA tax forms the box will appear on it next year, which is a major victory as well.

What I like about this campaign is how positive it is. Absent are images of the goo-infested birds washing up in the East Bay. Or the scary amount of emaciated sea lion pups beaching themselves near Point Reyes. No tangled fishing lines or plastic rings. No dead fish. That crap is happening and we all know it. Yet, we decided to eschew the appeal of grim reality in favor of a more upbeat approach, one that asked little from its participants: merely a selfie and a buck or two.

Here literally are the instructions –as if anyone needed them- for taking your selfie:

– Left hand out

– Location doesn’t matter

– Copy and paste the following into your favorite social network

– Don’t forget to smile

– Add #CheckTheCoast and CheckTheCoast.org

On behalf of the California Coastal Commission and gyro San Francisco, we thank you for your support.