One of my all-time favorite episodes of the Simpson’s is about St. Patrick’s Day. The whole town of Springfield gets drunk and stupid. More so than usual. Everyone is stumbling, puking and fighting. Even the police. Especially the police. And all of them are wearing that dumbass shade of green. Only when Bart accidentally gets drunk does Springfield’s citizenry show any concern.
When it comes to drinking, St. Patrick’s Day rivals New Year’s Eve for “amateur night.” I’d argue that given my hometown, Chicago’s ‘proud’ Irish heritage March 17th is actually bigger and dumber than Dec 31st. We dye the river green!
For me, the mandatory drinking that the “holiday” requires is annoying. As is the mob scene. By 7 PM, North Clark Street resembles Bourbon Street during Mardi Gras. Rush Street is even worse.
Before you take me for a Puritan, you should know for many years alcohol was one of my best friends. We went to high school together. In college, I graduated from beer to vodka. Like playing “Quarters,” beer just seemed silly. Plus it took too long to get drunk. I took drinking far too seriously to be caught dead in some Irish bar on St. Patrick’s Day. Granted, I took drinking far too seriously period but that’s another story.
Anyway, I’m not a fan. That said here’s a clever piece of outdoor advertising from McDonald’s and Leo Burnett. Cheers!
If you want more than luck with your copy, hit me up. Skilled and sober, 24/7 https://steffanwork.wordpress.com/
Link courtesy of Bart Smith…
Bart Smith is an old friend from back in my Chicago days. Well before I moved west Bart trekked to Seattle, where he continued his audio production company, Bart Radio. (now bartplus) Anyway, he and I collaborated on some radio scripts I wrote for Art.com, including the one linked here about Vincent Van Gogh. Inspired by a popular biography series on TV, the spots featured the indelible voice of the now departed, Peter Graves.
I’m on the record as saying 90% of all radio sucks. But of that rarefied 10% Bart produced a great many. In 25 years in this business, so far I have written only a handful of radio commercials. The Art.com stuff was a highlight. Not only did I get to tell true stories about interesting people I got to tell them in a way that was uninhibited and fun, inviting people “to bring the art world into their world.”
They say radio is the true test of a copywriter and hopefully I aced it. I’m currently doing various freelance projects (content creation and creative leadership) and would love to hear from you. This is my portfolio. And if you’re looking for great audio production and a truly supreme collaborator, look up Bart. He’ll take good care of you.
February 15, 2016
There is so much I like about this concept I don’t know where to begin.
The idea: To celebrate the Art Institute of Chicago’s new exhibition bringing together all three of artist, Vincent Van Gogh’s iconic “Bedroom” paintings, the museum has joined forces with Airbnb to create a stunning real application of Van Gogh’s evocative boudoir, which people soon can actually stay in for ten dollars a night plus the price of exhibit tickets. Good luck with avails. Thankfully, a detailed display marking the renovation is currently available for viewing and is blowing up social media.
Rightly it should. Look at what they’ve done. Inspired by an idea from Chicago advertising agency, Leo Burnett (my alma mater!) and the media agency Spark, brought to life via the uncanny efforts of Ravenswood Studios, the result speaks for itself. We can’t believe our eyes.
This is truly a multi-dimensional “campaign,” employing so many weapons in the modern marketing arsenal: advertising, promotion, PR, experiential and social. They all come together here -flawlessly. So much so, I wouldn’t know which category to enter this in at Cannes. Doesn’t matter. It could and should win in all of them. The idea has an “it” factor we rarely see in any category, let alone all of them. Honestly, in concept and execution, I think this idea blows every ad on the SuperBowl out the proverbial (albeit slanted) door.
What I also love is its timelessness. The 21st Century evoking the 19th. Technology made something so very analog: a celebration of an oil painting and a bedroom! From oldsters to hipsters, who won’t dig this? Who wouldn’t want to experience it?
From the Chicago Tribune article: “It’s sort of crazy how excited people are over the project,” said Glenn Ragaishis, who oversaw the room’s fabrication at Ravenswood Studio, the Lincolnwood firm that, more typically, builds sets for Lyric Opera and other theater companies.
Yes, crazy. Crazy as the artist himself. Crazy good.
The Chicago Tribune article linked above has a photo gallery. Here is another story from Adfreak.