Early returns from my new novel slash social media experiment, “Sweet by Design.”

August 26, 2010

We’re a month into my “novel slash social media experiment,” Sweet by Design. So far the project has exceeded my expectations. More people have logged on to read the novel’s chapters, submit covers and leave comments than bought and/or read my other two books combined: Some 10,000 people in 25 days, several hundred following the story, with more new ones every day. And while that number won’t get me on any best-seller lists, for me it’s a dream come true.

Thank you.

You should know I’ve not made money on any of my books. Financially speaking they have all been disasters. Ask my accountant! But I don’t care. I’m not in it for that. As I’ve said in previous posts, I’m in it primarily for the audience. This, more than cash, more than anything, is what motivates me to write. I don’t believe much in diaries. I want readers. If a tree falls and no one is there to hear it…

The other thrilling aspect about ‘publishing’ my book via blog is how successful the social media component has been. Not only have I been able to add pictures and links but I can also adjust the story as I go –correcting errors, changing details, adding lines. None of that would have possible had I gone right to paper. Neither could I have done any of it without you. Just as I have become a publisher, you have become editors. This is the frontier for new authors, maybe all authors; I’m convinced of it.

Sweet by Design has 48 chapters, which means we are about a quarter the way through. By early to mid fall it will be completely published. At that point a cover design will be chosen, with my barely used, top-of-the-line Ipad going to the winner. As of this moment there are thirty covers posted. That means the odds are only 30 to 1 to win it all. Pretty good odds.

I’ve included 11 randomly chosen covers, above and below. It’s a lovely display. Done right crowd sourcing really does work. Moreover, it’s fair and it’s fun. As of now, I see no downside.

I hope by reading this and seeing the work that your compadres have done more of you will be motivated to participate. For those keeping up with the novel, chapter 11 arrives shortly.

Again, thank you.


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2 Responses to “Early returns from my new novel slash social media experiment, “Sweet by Design.””

  1. Sue said

    Steffan, I have loved every minute, word and chapter. 48? Very exciting to me the ride is not close to over. Brilliant! I am not an artist but maybe I should submit a cover. I would love the “recycled” iPad!

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