Why should Trump advertise? His name towers over the populace.

December 11, 2015


For all his bluster, bombast and buffoonery Donald Trump is currently leading the pack of candidates for the Republican nomination to President of the United States. Whether Trump goes down in history as a freakish sideshow or actually becomes the GOP’s chosen candidate only time will tell.

Rather than get into his competency to rule (I bet he’d like that phrase), let’s discuss something that not only differentiates Trump from the rest of the field but also from every person who’s ever run for President. What I’m talking about is the free advertising his numerous and conspicuous properties afford him, especially in New York and Chicago.

The Trump Tower(s) are brash as the man himself. The ostentatious letters of his name adorn both buildings and are seen by millions. And lets not forget his TV show, The Apprentice, which has gone on for over a decade. It goes without saying that the slavish 24/7 “news” coverage of this guy overpowers whatever ad dollars the competition has.

This means, unlike any candidate I’m aware of, Donald Trump has some incredibly valuable media behind him. He needn’t ever run an ad for himself (though I’m sure he will and I can’t wait!) and he’d still have more exposure than any other candidate.

Edifice as billboard…

Wishful thinkers might argue his garishly named buildings will only hurt the man, demonstrating his pretentiousness and vulgarity. Yet consider Trump’s biggest argument on behalf of himself: that he’s a billionaire and won’t be swayed by other people’s money. Like it or not, this resonates with a lot of people. The buildings reinforce Trump’s self-made image, making the signs highly persuasive.

Ironically, Chicago and New York City are huge Democratic strongholds. How infuriating it must be for Mayor Rahm Emanuel to see Trump’s name towering over his city. As it is, the Mayor has already publicly denounced Trump’s ‘ugly’ sign, calling for its removal.

Yet, it remains. As does the candidate.

Author’s note: I first wrote a version of this post last summer, when I’d hoped Trump’s campaign would implode by his own hubris. Alas, that has not happened.



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