Been over a month since I posted anything here. 45 days to be exact. In 15 years, this is by far the longest stretch between posts. I gave it a rest because, well, I’m not in advertising business anymore. Is anyone? So, even though the name of this blog was always meant to be ironic, it’s still misleading.

For the last 15 months, I’ve been working as a counselor at a treatment center for people with substance use disorders. I literally started on the same day the world shut down for Covid: March 15, 2020. I haven’t “worked from home” a single day during the pandemic! It’s necessary work and it makes me feel good doing it. Helping others. Me. Who’d a thunk it?

Reason number two I stopped posting is I’ve also been super caught up in my hobby keeping aquatic life. Nerdy. All encompassing. Awesome. If you’re interested check out my You Tube Channel: Lush & Salty Aquariums

Reason number 3 I stopped posting is more complicated. It’s not that I stopped writing. I do that all the time. A writer writes. But not all of it requires or deserves publishing. I’ll leave it at that.

I don’t know if anyone gives a shit whether I post another word. For the record then. Postaer-ity.

Until next time…

Out to Lunch!

May 14, 2021

Literally & Figuratively…

Whiz Kid

April 10, 2021

After Mt. Vernon, Madison was a revelation. Surrounded by three beautiful lakes, the campus was an oasis of cool, the nucleus of a progressive city also the state capital. The population could not have been more diverse. Music and the arts thrived. There were myriad places to go. Bars galore. The drinking age was 18.

Once again, you’d done little to prepare for the move and so had to settle on a dumpy apartment with designated roommates: a Polish factory worker’s son from Milwaukee, Arthur and an exchange student from Thailand, whose name you couldn’t spell even if you remembered it. Though you had nothing in common with either of them, they were both diligent students, reserved in temperament, hardworking to their core. You hardly saw them, wouldn’t know they existed if not for the occasional aroma of Thai cooking or Arthur’s booming laugh. Once in a while you shared a beer. But making friends with your roommates was not a priority. You were only interested in two things: writing and women. Drinking seemed a foregone conclusion.

You expanded your proverbial horizons, joining the two campus newspapers as well as helping to create one of your own, a music-focused magazine called the Mad City Music Mirror. You saw your name in print every week and often received letters about things you had written. An audience! Your career as a professional writer had officially begun. Reviewing albums and concerts and films. Someday you would be a journalist for Rolling Stone. It was the perfect job, allowing you to write perilous prose, drink with abandon, and meet scores of beautiful and scandalous women. Highlights from this period included reviewing two up and coming bands, The Replacements and Violent Femmes. If not for your glowing praise, who knows whether either group would have succeeded? Such was your hubris.

In reality, you mostly reviewed local talent, including a hair band called Whiz Kid. Whiz Kid played Lover Boy and Head East covers for drunken sorority girls and the men who loved them. For two bucks a head one got three sets of music. Like any novice, you rejoiced in ripping them a new one. You were not up on that stage but you had a typewriter, which was mightier than any guitar. You poked fun at their cheesy name, ridiculed the matching spandex outfits and blow-dried big hair. Employing every bit of your modest skills, laughing out loud as you wrote. When the story got published you put it with all the others, in a scrapbook showcasing your diabolical wit.

Needless to say, Whiz Kid did not share your sense of humor.

Soon after the article came out, you stumbled into the lead singer at a club. The man knew who you were and he was plenty upset. He asked why you had so cruelly laid into his band. Was being a dick part of your job description? Your inebriated reply: No disrespect, brother, but playing covers by Lover Boy is what sealed your fate.

The vocalist did not punch you. Instead he hit back with something you would never forget. The reason his band played shitty music, he said, was in order to get gigs, so he could make rent and support his wife and new baby. None of the bars in town hired original talent unless they had a following. Whiz kid was unknown. Therefore, he had to sing Working for the Weekend because that’s what 19-year-olds paid money to see.

You had no defense. Because you had no clue the very real life this man had been leading. Struck by his truth, you were ashamed. From that moment forward, you abandoned your desire to be a professional critic. Whiz Kid had been working for the weekend, literally every weekend, in order to survive. You had no right criticizing them for doing so. Your cruel review served no discernible purpose. Save for hurting a group of people.

In light of this revelation, you pivoted. Deciding to be a copywriter, a form you were already familiar with given it was your father’s vocation. You wouldn’t even have to change your major, communication arts. You studied radio, television and film, took an advanced course in screen writing as well as continued writing for all the newspapers. No one could call you lazy. At night, between hunting down women and getting your drink on, you also began writing the great American novel. As well as an award-winning copywriter, you were going to be the next Jay McInerney. You’d found your North Star: the hard drinking writer. You would romanticize and hold onto this identity for decades.

In addition to liquor, women were key to your newfound persona. Chasing them down became pastime. Disenchanted by uptight female students, you developed a fondness for blue-collar girls. The former required too much effort. You’d once dated a sorority girl and spent weeks of nights trying to get past first base with her, which never happened. Cocktail waitresses had no such inhibitions. They seemed to want what you wanted, a few rum and Cokes, MTV, and sex on the carpet. You could leave at 4AM, without drama. Maybe you’d see them again. If not, it didn’t matter. Here was a contract you could get behind.

Iowa

March 20, 2021

Distracted that hot summer, you’d done the minimum to prepare for college in the fall. At the last minute you ended up accepting the lone invitation you’d been lucky enough to receive: from a miniscule liberal arts school in Mt. Vernon, Iowa. It had fewer students than your apartment had tenants. Sure, why not?

Arrived at Cornell you firmly believed it was the real you who showed up: the intellectual poet, able to drink and fuck all night and write about it the next day. Students and professors alike would be captivated by your artistic soul. You’d have a diverse peer group, one that would appreciate you in all your complicated glory.

You almost pulled it off.

Not surprisingly, you adored collegiate academics, taking to literature and philosophy like a fish to water. Math sucked but you’d always hated that subject anyway. Besides, you were going to be a successful writer. You’d pay an accountant to count all your money.

You wrote sordid poetry, reveling in how it provoked your less sophisticated classmates. You were a provocateur, like Bukowski. Now here was a role you could relish.

Despite coming from the big city, you enjoyed the smallness of the school as well as the town. In Mt. Vernon there were only two bars, one for the students and the other for locals, mostly farmers who wore their dirty tractor caps with pride. Having had ample experience navigating dichotomies, it was easy sliding from one base to the other. In many ways, you preferred the local atmosphere, basking in its authenticity, developing a growing appreciation for real women who worked for a living as opposed to the entitled girls who didn’t.

Alas, the good vibes would be short lived. Turns out many of the students were not as keen about your iconoclast personae as you were. Rather than changing your game, you glommed onto a pair of likeminded outsiders: a super rich Mexican named Ricardo and a fellow Chicagoan, Billy from the tough streets of Bridgeport.

In your eyes, you were The Three Amigos! The Three Musketeers! Others undoubtedly saw you as The Three Stooges. But so what? As a trio, you reveled in the virtue of your minority status. Applying it to captivate the virtue of others. The Three Amigos created a makeshift gambling empire, taking bets on horse races tallied from the newspaper. Drunk and high, The Three Musketeers stole a car in Iowa City and for good measure rolled it straight into a pond in the center of campus.

These acts endeared you to no one. But it was your seduction of a pretty coed that ultimately caused you the most grief. A tiny campus, word spread fast that you’d taken advantage of this poor girl. Soon, you were blackballed from parties. A footballer threatened you, claiming he’d kick your ass if he ever saw you with her again. Not an issue as women no longer wanted anything to do with you. In your dorm’s bathroom someone composed unflattering graffiti about you, highlighted by an equally demeaning portrait. You had long hippie hair, a sleazy mustache and an earing. Behind you was the skyline of Chicago, lest anyone be confused.

Clearly, you’d overstayed your welcome.

Next year, you would attend the University of Wisconsin in Madison, a far bigger, famously liberal, more edgy environment, where your kind, whatever that was, could flourish.

Juice

March 10, 2021

The summer after you finished high school. Having recently moved into a small apartment, stressed out by her own demons as well as yours, your mother indicated you find someplace else to live. She’d found evidence of your partying in the basement and could not take it anymore. Never mind you were still a minor in the eyes of the law. You had to go. Jesse was already camped at your father’s townhouse so that was not an option. Naturally, you chose living with a small time drug dealer you’d met in the park. You could not legally sign a lease but “Juice” had been more than happy to take $500 dollars under the table. It was a win-win. He’d even given you the flat’s lone bedroom, preferring the living room because “it was bigger.” Far from the threatening stereotype of a drug dealer, Juice was about as odd a character as you’d ever met. African American, he was also albino, which made him whiter than you. He had pink eyes. And he had lots of drugs, which in turn attracted lots of women.

Your mother met Juice only once but you will never forget her stunned expression, upon seeing this pink-skinned, black man whose apartment you now shared. Akin to a spit take, like something from the popular TV show, Laugh In or more appropriately, The Odd Couple. But mom was a bohemian and Juice was on his best behavior. The arrangement was allowed to continue. Not that she could have prevented it anyway. For the record, your father wasn’t made aware of your exotic roommate, only that you had one.

Those two and a half months became one long weekend. An array of females came to see Juice for pot or acid, often staying to tryst with you. Or they came specifically to fool around with you but later stayed to cop from Juice. Thus, you both shared a symbiotic relationship. Many things could have gone terribly wrong that summer, and arguably should have. Yet, from what you recalled it had been a total blast.