M.J. Rose is the international bestselling author of 11 novels, including Lip Service, The Memorist and The Hypnotist. The 2010 FoxTV series Past Life was based on her novel – The Reincarnationist.

She also co-authored Buzz Your Book. In addition, she is a founding member and board member of the International Thriller Writers and the founder of the first marketing company for authors: Authorbuzz.com. On top of all that, she runs the popular blog; Buzz, Balls & Hype.

Adding to these significant credentials, I’m delighted to report M.J. has agreed to help me choose a cover design for my new novel slash social media experiment, Sweet by Design.

As many of you know I’m publishing my third novel, Sweet by Design online, one or two chapters a week. In addition, I’m hosting a competition to find a cover for the inevitable paperback, the winner of which wins my Ipad. Fifty pretty terrific designs have already been submitted. Those designs, plus the novel and simple guidelines for entering the contest can all be found on the website.

Who better to help the crowd and me “source” a cover than Rose? In 1998, her Lip Service became the first e-book and the first self-published novel chosen by the Literary Guild/Doubleday Book Club as well as being the first e-book to go on to be published by a mainstream New York publishing house.

Since then, M.J. has become a successful author and a beacon to many other writers, particular those of us navigating the frontiers of new media. Furthermore, and adding to Rose’s unique qualifications for this brief, she was once the creative director at the renowned advertising agency Rosenfeld, Sirowitz and Lawson.

As of this post, the cover contest is about half way through. That means there’s still plenty of time for you to catch up on the novel and/or design a cover of your own. In the parlance of the publishing world, M.J. Rose is a stunning get. She and I look forward to seeing your handiwork. My Ipad awaits. Have at it!


Stay new forever…online!

While major publishing deals with big NY imprints are still the fantasy of every author (including this one), using the Internet to publish one’s content has become almost as fashionable as it is common. A sea change has occurred. Pre-Internet, publishing your own words (be they editorial or fiction) was considered the hallmark of charlatans, dubious gurus and bored housewives. Self-publishing was like a drain trap, keeping you from the bottom, yes, but hardly up on top.

Blogging changed all that. We are nowhere near as fringe as we were ten years ago, last year, or even last week. Every day new creators and aggregators emerge while preexisting ones get better at their craft and grow audiences doing so.

Blogs and other self-published material are an exploding part of popular culture, whether the old-line entertainment, journalism and publishing entities like it or not.

Focusing on book publishing, I’ve unexpectedly discovered aspects to online publishing that actually trump the old-fashioned variety. Though seemingly obvious now, they first came as pleasant surprises.

A major bonus with online publishing is that authors can continuously update and correct their content. Get a fact wrong you can amend it. Lord knows this will prevent countless apologies and lawsuits.

But what about fiction? Since I started publishing chapters of Sweet by Design, several readers have discovered typos and reported them to me. Had this happened with a real book I’d be SOL. But in this case I merely went into my blog’s dashboard and edited the manuscript. No fuss. No muss. It’s like the mistake never happened.

In some respects readers are becoming editors much the way authors have become publishers. That’s a level of interactivity I hadn’t anticipated. At first scary (OMG, someone found a mistake!), I now find it to be a privilege. So, before I write another word: Thank you, Gentle Readers slash Editors. You know who you are.

Another cool variation is updating content for cultural or temporal reasons. For example, in Sweet by Design I mention numerous people, places and things indigenous to Chicago and parts of Wisconsin. Well, since writing the novel one or two of these places has gone out of business, with more undoubtedly to follow. (Thank you recession.) Nothing dates fiction more than passé references. But now, when I’m uploading text and notice such an occurrence, I can edit or do a quick rewrite. My content never gets old. (Be nice, people.) It’s like having the Picture of Dorian Gray for your novel. Stuck up on a shelf, a book gets older and older but online it’s forever young!


Several of your covers thus far…

Gentle Readers- I want to thank you for participating in my ‘novel slash social media experiment,’ Sweet by Design.. For those unawares, Sweet by Design is my third novel –a quirky romantic comedy featuring a gay protagonist. I’m releasing it online, by chapters, along with links, images and a social media component to make it as fun and interesting as possible.

In the first ten days the response to my “experiment” has been overwhelming. The site has gotten more traffic, and presumably readers, than my last novel sold in a year! A big part of the novel’s launch is crowd sourcing the book’s cover. I’m soliciting designs for the inevitable paper version of the book, the winner of which gets my Ipad. Numerous submissions have already been posted, with more coming.

What's mine is yours!

But you have questions. The following are guidelines about how the contest works. I’ve made it as easy as possible to participate and I sincerely hope that you do…

Create the book’s cover. Win my Ipad!

-First things first. Examine the synopsis and/or start reading the novel’s chapters: Sweet by Design (novel, synopsis and cover contest)

-You may submit your design(s) anytime via JPEG or PDF to Steffan1@rcn.com. (Book size is roughly 6″ x 9″ but exact specs not required. Remaining sleeve design and back cover will be created after winner is chosen.)

-Designs may be illustration or photography.

-No more than two designs per person may be submitted.

-Your design must be legally usable by me any way I see fit: book cover, advertisements, publicity, website, etc…

-Your cover design will be posted on this blog under “Your Cover Art” in header, as will any biographical information and links that you provide.

-The contest runs until just after last chapter is published. Exact date TBD.

-Winners will be chosen by guest jury (TBD) and myself. Comments to the blog will play a roll. Your opinions are encouraged in comments forum.

If you have questions, please write me at the above email address. Please share the link with your friends, especially the gay ones 😉 If you have insecurities, get over them. I did.

Good luck!

My other novel, “The Happy Soul Industry”

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My home office, not a “closet.”

My last post was a rebuttal of sorts to a comment made on this blog challenging my ability to create a gay main character in my new novel, Sweet by Design. I replied, tartly, that I’d been doing it for years, citing the campy Altoids campaign as evidence. They didn’t call it “curiously strong” for nothing.

Yet, the blogger’s challenge is a fair one. And damn intriguing.

A reader and contributor to this blog, Charletta Lynn Barton, an African American, provided great insight into the possible motive behind my heckler’s jibe. Actually, several comments on the post are worth reading. Another commenter, Bryan Carmody pointed out that straight actors have been portraying gay characters forever. And vice versa. Can you say, Rock Hudson? This got me thinking…

Many years ago, I had the pleasure of sitting next to Tom Burrell on a flight from Los Angeles to Chicago. Tom, as many of you know, is the founder of Burrell Communications, one of America’s first advertising agencies devoted primarily to the African American consumer. He is also black.

Tom Burrell

Among other things, I debated with him whether an advertising agency could (or even should) be an expert on African Americans in the first place. Was that not racism in reverse –that only black people can sell to black people? I was trying for idealism but probably came across as naïve. Still, I think in a perfect world a good writer should be able to understand and then write for any segment of the population. Including blacks. Including the opposite sex. Including gays. That’s the job.

His response was not surprising. “It’s not a perfect world. Not only are black people woefully underrepresented in agencies but they are portrayed incorrectly by them as well.” I’m paraphrasing Tom but those were his points and they were good ones. Still are.

Yet, part of understanding people from other cultures is to walk in their shoes. While that is not literally possible it is possible in literature. And art. And copy. Moreover, I think it’s critical we try and that we try to get it right. Empathy comes via sharing experiences. No other way. Writing is one of them.

And so I endeavored to be empathetic to gay life. I have that right. Maybe it’s even an imperative. We have a black President. We almost had a female President. And, if the current scholarship on Abe Lincoln is to be believed, we may have already had a gay President.

As my former creative partner, Mark Faulkner (who is gay) once told me: “It’s not a lifestyle; it’s a life.”

I invite you to read Sweet by Design. Did I get it right? And just as important, Is it a good read? Let me know. The story comes free. And I’ve added various interactive elements to make it more entertaining, including a design contest in which the winner gets an Ipad! Work has already been submitted, and, as fate would have it, by an African American: Sweet by Design (the first cover!)

My previous novel, The Happy Soul Industry

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