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Even this is better…

How Hillary Clinton and the Democrats lost to the man-thing we now have in office is a case study on screwing up. The reasons vary depending on whom you ask and how honest they wish to be. Regardless, the DNC must get their marketing right the next time. And at the tip of that spear will be a bold tagline. Like it or not, “Make America Great Again” resonated with a lot of people. The Dems need something simple and catchy that captures what they stand for. With so much access to creative talent predisposed to your party’s positions, this should be an easy fix.

Early returns suggest otherwise. Way otherwise. Take a gander at the DNC’s new slogan:

A Better Deal: Better Skills, Better Jobs, Better Wages.

While some joked it sounds just like Papa John’s tagline, Better Ingredients, Better Pizza I’m afraid that’s the least of this slogan’s problems. At best, it reads like a line from a trade ad, a dismal piece of copy in a paragraph no one will ever read. At worst, bullet points from a strategy statement.

How can the Democrats be so tone deaf? Especially given their failure in November for essentially the same thing. Did Nancy Pelosi write this? “Better wages.” Who even uses the word wages anymore? No one under eighty, that’s who. The word is an artifact from New Deal era politics. Speaking of deals, it that the best way Democrats can assert their new platform –a better deal? Yes, we have a joker in the office but you’re not going to beat him or anyone else with a pair of 2’s.

Here’s what probably happened. They started with a valid insight: that Dems need to better reach out to the working class. Then too many people got in a room and processed too much data – a fatal flaw, I might add, of the Democrats themselves. A committee wrote this line and we can tell. Obama won two terms with “Hope & Change” not “Deals & Wages.” We can only “hope” the DNC “changes” this inept tagline or we’re all singing Hail to the Chief for President Pence.

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The slogan generator, a silly App created by bored creatives, could do better. Or better yet, give me a call. I’ll write you a theme line with Curious Strength.

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