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Police and fire engine sirens cut through the howling wind. Rain lashes onto the windows of my house, torrents of water falling from the sky. A blessing for drought stricken California but eerie in the moment. Especially when the moment lasts for two days and counting. This afternoon we lost power. Most everyone around here did. A tree fell taking power lines with it. Then another. And another.

And then mine. It toppled over at the root line. The saturated earth could no longer bear the weight. Horizontal became vertical.

My daughter saw it first. Or rather the absence of it. My wife asked me to stake the tree back up. Like I said shorn from the roots. Staking it would be like trying to plant a telephone pole. And so I dragged it off to the gravel pit beside the trampoline. What else could I do? It left a wake of pink and purple petals in the grass.

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As the rain poured down upon me I gazed at the fallen tree. It had been here almost as long as I had, first barely flirting with the lone window of my office, then towering above it. I can recall looking up from my desk on sunny days and seeing hummingbirds zipping among its colorful blooms. At night hawk moths, their curly tongues (proboscis) drawing nectar from the flowers in moon glow. I’m not going to say it was my muse. Writing advertising copy doesn’t require such things. But it was beside me when I wrote everything I wrote.

Bigger trees fell during this storm, causing much chaos. Crew filled yellow trucks. Soggy, irritable claims adjusters taking notes in the rain. Blaring car alarms. This tree did none of that. It just fell. When nobody was looking. But make no mistake: it was there.

On Tuesday the same gardeners who planted it will saw it up and take it away. Come spring, we will likely put in another. But for now this one is lying on the gravel, probably not even fully aware it’s dead. Or that it will be missed.

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A raw “moment.”

The Academy Awards are hard not to watch. One just feels compelled to share “Hollywood’s Biggest Night.” And I was no exception, although, I must say, I was not so much riveted by the show as buzzed by it. Having the TV on, the family with me, a half-assed dinner being consumed. Telling the kids to shut up so we can hear who won. Them not listening. Them saying, “like, who are all these old people?” Um, sweetie, that’s Robert Duvall. Sean Penn. Michael Keaton. Emma stone they recognized. And because I share a house with four ladies eyes were on the clothes and hair.

It’s a palpable buzz.

One thing I noticed in the coverage and after-coverage was the pointing out of “moments.” When Neal Patrick Harris sent up Birdman by taking the stage in his undies. When John Legend emotionally sang and totally delivered the evening’s best song, Glory. The perspiring, young writer of The Imitation Game beseeching all of us to ‘embrace our weirdness.’ All those Latinos up on stage for Birdman. 

The definition of “having a moment” has got to be winning an Academy Award. I remember winning a few big advertising awards… how giddy I felt stumbling up to the stage. Of course I was drunk –I always was drunk- but I still remember those moments. I can’t recall a thing I said and that’s just as well.

I believe in moments. Life is a puzzling journey. We mark the trail with moments: Graduation. New Job. Closing a deal. Or is it a drama? Fair metaphor as well. In this case moments are like plot points: Boy meets girl. Boy loses girl. Boy gets girl back. Babies are born. People die. There are countless plot points to every life. Pretty cool way to look at it.

No wonder so many brands try to own them. It’s the perfect hash tag for the Academy Awards, if not life itself: #Moments