Poster for JPA “Choke”
After being blanked at Cannes, Euro RSCG Chicago is proud and delighted to receive a people’s choice award for our campaign on behalf of the Juvenile Protective Association.
While not a Lion, it does represent a “Best Of” winner as judged by the people and attendees at Cannes…and it is in a category of human consequence. In addition, we got to meet and shake hands with the mayor of Cannes. I’ve attached the press release below.
From left: Euro Worldwide CEO, David Jones, the Mayor, moi, Blake Ebel.
CHICAGO, June 29, 2009— Juvenile Protective Association (JPA) and Euro RSCG Chicago were honored for their print ad “Choke” on Friday, June 26, 2009, in Cannes, France by the Mayor of Cannes and ACT Responsible. In conjunction with the International Advertising Festival, ACT Responsible showcases the best cause-related work via a public exhibition in the Palais des Festivals in Cannes, France. As part of the exhibition, the public is asked to vote for their favorite piece of work that is on display. This year, Euro RSCG Chicago was awarded a special people’s choice award by the Mayor of Cannes and ACT Responsible.
“Choke” is one of three print ads created for JPA that carry the tagline “verbal abuse is still abuse.” The arresting photography incorporates images of a hand that are made up of shocking, insulting words. The hand is grabbing a little boy’s neck in Choke, a girl’s hair in “Hair Pull” and holding a fist to a girl’s head in “Punch.”
“We’re honored that the public has chosen our work with JPA to be what they consider the best, most effective work on display in the ACT Responsible Exhibition in Cannes,” said Blake Ebel, executive creative director at Euro RSCG Chicago. “Our goal was to communicate that verbal abuse is as damaging as physical abuse to a child and cannot be tolerated. I believe that this campaign does just that.”