Silverback Creative Director ready to make things happen. Again.

May 16, 2017

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In over ten years of keeping this blog, the last two weeks have been the longest time I’ve gone without writing a post. I am not naïve or prideful enough to think that anyone missed me. But to my loyal readers I offer my apologies. I know how annoying it is to arrive at a bookmark and find stale content. I was working on a freelance project, which deserved and received all my attention. Despite undying passion for Gods of Advertising, I enjoy working on outside creative projects even more. Plus, it keeps my family teetering on the brink of solvency.

At any rate, that project has now concluded, very successfully, and I’m ready for another. So, if you’re reading this and in need of copy writing and/or creative leadership please hit me up. I will deliver on time and above expectation. I have never failed in this regard and do not intend to start with you. As always, I will provide the last job I worked as a reference.

That being said…

Regarding the rash of stories about ageism in Adland, especially as it pertains to creative people. I’ve read we are too expensive. Too out of touch. Too ‘a bunch of things.’ The stigma is real. But it’s not based in reality.

A lot of us know as much about emerging digital platforms as our teen-age children. Certainly, we forgot more about coming up with creative business ideas than most anyone in Adland under thirty. And, last but not least, we know how to write a f–king sentence. Intangibles? Put me in front of a client. I’m a professional, who has a lot of fun being one.

I can’t speak for my peers but regarding money I’m no longer obsessed with it. Materialism is just one of the many sins of youth… like chasing prizes. Been there won that. Bottom line: If you want me for a project we’ll do it on your terms. The same goes for potential full time employment, for which my antennae are up. By the way, I believe the appropriate compensation for talent (me or anyone else) must reside in the range of one’s peer group at his or her particular company. One should never be conspicuous on a spreadsheet! Such wisdom comes from experience. Here’s another “old” idea: Do great work for great value and the rest takes care of itself.

http://steffanwork.wordpress.com/

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2 Responses to “Silverback Creative Director ready to make things happen. Again.”

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