If writing radio is the true test of a copywriter then this is my “masterpiece.”

October 24, 2016

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Link courtesy of Bart Smith…

Bart Smith is an old friend from back in my Chicago days. Well before I moved west Bart trekked to Seattle, where he continued his audio production company, Bart Radio. (now bartplus) Anyway, he and I collaborated on some radio scripts I wrote for Art.com, including the one linked here about Vincent Van Gogh. Inspired by a popular biography series on TV, the spots featured the indelible voice of the now departed, Peter Graves.

I’m on the record as saying 90% of all radio sucks. But of that rarefied 10% Bart produced a great many. In 25 years in this business, so far I have written only a handful of radio commercials. The Art.com stuff was a highlight. Not only did I get to tell true stories about interesting people I got to tell them in a way that was uninhibited and fun, inviting people “to bring the art world into their world.”

They say radio is the true test of a copywriter and hopefully I aced it. I’m currently doing various freelance projects (content creation and creative leadership) and would love to hear from you. This is my portfolio. And if you’re looking for great audio production and a truly supreme collaborator, look up Bart. He’ll take good care of you.

2 Responses to “If writing radio is the true test of a copywriter then this is my “masterpiece.””

  1. Bart Smith said

    Thanks for the nod, Steffan!

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