Where to next?
September 2, 2015
After almost 4 years, my agency and I are going through a conscious uncoupling. No tears. It happens all the time. Besides, four years in Adland is a good, long ride. Still, I loved that agency and I believe it loved me back. We were good. The admiration and fondness I have for my former colleagues cannot be understated. In particular, my creative team. You’re the best.
So, in the most sincere sense of the word: Good-bye!
I try (and even succeed) at being a glass half full type person. That means no looking back with squinty eyes. And why should I? My former agency got me to the Golden State and the gorgeous Bay Area. I have been smitten ever since.
That job also got me deeper into high tech than most people in Adland ever go. I’m not being hyperbolic when I say that many of the clients we worked with are changing the world. And we presented to them! Of course bringing creative business ideas to highly technical companies is a daunting job. But when you click, man is it ever rewarding.
Let’s do it again. Or something like it. Perhaps we can build the creative capability inside a technology company. That is the new normal. Media companies are looking to evolve the same way. Let me help. Sure, it would be a gas finding my new home in a traditional advertising agency. Like going home. But I’m open-minded. As anyone in my field ought to be.