So many choices! Or too many choices? Some perspective…
May 19, 2015
Has anyone read The Paradox of Choice (Why More is Less) by Barry Schwartz? I started it the other day. His premise that our “culture of abundance robs us of satisfaction” captivated me. Deep down I’ve always felt –in spite of being a capitalist and an ad man- that having too many choices makes life chaotic. Mine anyway. Here was a book espousing the same idea!
The pressure to keep up is real. In high school and college we are given a syllabus: a defined and finite list of books we had to read. For most of us that was all we could handle.
Upon graduation, we create our own reading list –presuming we still read. I certainly do. However, I also love movies. I make it a point to see every best picture nominee in the Academy Awards. Recently, Oscar expanded that list to what, nine? How am I supposed to see all these films (not to mention the genre pictures I adore) and finish that book I just started?
It would help if I got off the damn computer…
Ah, the computer. Like many of us, I’m hopelessly addicted to the Internet. The trade blogs, the film blogs, the book blogs, and all those I-can’t-believe they’ve-got-a-site sites. Nothing says choice like the Information Superhighway. Damn you Al Gore for enriching my life! Damn you, Apple computers, for creating such glorious shiny, silver hardware.
On my devices I sail down the Amazon. There I can get anything I want -fast, cheap, easy. Do you like Ebay or are you a Craigslist guy? Perhaps there’s another etailer you prefer more – one that really knows you and what you like.
Am I missing anything? That’s the big question, isn’t it? Am I missing anything? The answer is yes. And that makes me nervous. Irritable. Discontent. It’s sort of like New Year’s Eve. No matter which party I chose I was missing another far better one.
But we prefer having choices, right? Sometimes I wonder. I’m relieved when a restaurant has only three dishes on its menu. The chef has chosen for me. Picking one of his specials is a no-lose situation. It’s even relaxing and enjoyable, which, come to think of it, is the whole point to going out for dinner.
Schwartz opens his book by recounting a visit to the Gap to buy blue jeans. Instead of merely having to find his size, which is daunting enough, he is faced with myriad styles to choose from: boot cut, relaxed fit, skinny, distressed, button fly or zipper. Black, brown, white or blue. And so on.
He wanted jeans. Not choices. What should have been a simple task became complicated, even fraught with peril. Yes, freedom of choice is the American Dream. But is it turning into a nightmare?