Bloody hell! Wot’s with all those English accents in American TV commercials?
March 31, 2015
“I make gibberish sound important.”
To all of my friends from the United Kingdom, I beg your pardon in advance for this post. But blimey! I am so tired of British voices driving American commercials for American-made products. I know brands do it to sound classy and global. But didn’t that line of thinking disintegrate along with Hugh Grant’s acting career? This isn’t a race thing. Or a patriotic thing. I’m just over the accent. Enough is enough. It’s no longer, as the Brit’s like to say, brilliant.
What took me over the edge is a new campaign for Seagate technology. I hear the radio spots every evening during my commute home from work. My eyes twitch every time the dude (Can Brit’s even be dudes?) says “dater” instead of data. The word is annoying already without adding a pretentious spin to it.
Then I saw the TV commercials, one of which is included above. Of course the guy’s handsome and debonair. Why else would they hire him? Oh, that’s right: the voice. Alas, his performance is mediocre. In fairness to his Lordship, he was given those scripts. Listen to him ramble on about data being a part of everything and Seagate harnessing its power, or some such. I’m not really sure. It’s more of that tech mumbo-jumbo. Maybe the writer figured a debonair English voice would make it sound fresh. Once upon a time it might have. Nowadays, the accent is all too common. Aren’t the days of swooning over English voices long over? Remember when Madonna inexplicably took on a British accent? I barely do either.
On the other hand, Hollywood adores putting Brits in just about everything. For example, at least three of the characters in my favorite show, The Walking Dead are British, including the lead role. The show is based in the southern United States, which has its own distinct accent! I think it’s funny that the producers cast various Brits for these roles, and then had them alter their voices to sound American. But they do alter their voices. And, frankly, they look and sound great.
Plenty of Americans worship the Monarchy. Always have. From Lady Diane and her children to the latest Princess and hers, we can’t get enough of these entitled beings. Me? I turn the page or channel whenever I see a silly hat.
Look, I know this post is bollocks. I don’t really care. Frankly, I like the BBC. Danny Boyle. Ricky Gervais. Lemmy Kilmister. Geniuses all! But I just like taking the piss. And “dater?” Well, that’s just wrong.