Hate on Justin Bieber all you want (I do) but he fits new Calvin Klein campaign to a “t.”

January 8, 2015


Let’s start with a compliment. Despite all the Taco Bell and prodigious amount of booze he’s been illegally imbibing since he was 12, Justin Bieber is in shape. Dude is ripped. I’ve got to believe this is on account of good genes, this said despite his built in DNA for stupidity.

Bieber, Bieber, Bieber.

One is hard pressed to find another pop star capable of making so much cultural noise that has nothing to do with his crooning, which, being an adult, I have little awareness of. I am, however, very aware of his many scatological, misogynistic and even racist moments. Who isn’t? My favorite is when he, upon visiting the Anne Frank House in Amsterdam, wrote in the guest book: “Truly inspiring to be able to come here. Anne was a great girl. Hopefully she would have been a belieber.” Tone deaf. Yet priceless. (Compliment #2: At least he actually went to the Anne frank museum. Name another teen-ager who did, not in a school group or being towed by his parents.)

Regardless of this and countless other boneheaded moves (or precisely because of them), Calvin Klein has made the Biebs their latest underwear model.

A bit of history is in order. In 1992, CK did the same thing with Marc Wahlberg (then Marky Mark), catapulting him and the briefs into damn near iconic status. At the time, Wahlberg was coming off a tour of duty with boy band, The Funky Bunch as well as a series of run-ins with the law. He was in every sense of the word, a hot mess.


One can only deduce that this is exactly what CK had in mind when they cast Bieber for the role. It worked once, right? The photos look eerily similar. Instead of famous fashion photographer Herb Ritts (who shot Wahlberg), CK has enlisted currently famous fashion photographers Mert Alas and Marcus Piggott. They do a great Herb Ritts imitation.

The early returns for this work are not good. “Yes, they went there.” One cheeky headline gasps. Yet, the criticism is knee-jerk. Frankly, the same snide comments and negative uproar occurred when the Marky Mark photos came out. People forget that.

But not Calvin Klein. They are probably delighted with the criticism, especially if what comes after is also a repeat. Casting bad boys in tight underwear is a strategy not a mistake. The more people hate on this campaign the better.

Ironically, the only thing that has changed in 20 years is the idea that these images would be considered inappropriate. Back in the day, all kinds of people came out against Marky Mark’s member and the audacity to show off such a thing in mainstream magazines. Bieber’s balls will not capture such attention. For that CK can only depend on his controversial and douche-y disposition.

Controversy? Nah. The buzz grows. http://www.adweek.com/adfreak/justin-bieber-claims-untouched-calvin-klein-photo-fake-162295


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