Am I provoking a sleeping giant? I prefer to call it just being awake.
October 23, 2014
Someone I greatly respect expressed concerns that my recent post documenting “bad client behavior” and “deeply challenging agency politics” was just inviting trouble. In other words he was afraid I was angering sleeping giants and that said giants would hurt me. To quote him: “Do you think the people you’re criticizing will repent or resent?”
First of all, I’m not so stupid as to call anyone out by name that could hurt my interests or me. Secondly, I look for bigger themes than straight up hating. For example, my last post was more about the rampant fear of creativity in Adland than difficult clients. The corrosive effects of fear on creativity make for bad clients, bad creative directors and bad ads.
That said my respected peer’s concern is a valid one. Or it was, anyway. Commenting about one’s clients, even positively, used to be grounds for swift reprisals –from them as well as your own superiors, whichever came first. These days, things are a lot more socially transparent. Casual Friday has extended into just about every facet of our work lives, creating open and even chaotic working environments. Everyone has strong opinions and most of us express them freely.
Like it or not, the days of companies “controlling their message” are over. Corporate PR might well be a relic of last century. Facebook, twitter and myriad other online critics, watch dogs and finger-pointers will not tolerate “spin.” They call bullshit at the drop of a buzzword. Not too long ago I would get into fairly contentious debates with principals in my own company about what was appropriate social behavior for our clients and us. Allegedly controversial things I wrote about on this blog were just icebreakers to far bigger discussions. Yes, there were consequences.
But what the hell else am I going to write? Pimp jobs for my agency? Ad reviews? Come on. Look, there are things I love and hate about this business. Covering those topics is what makes Gods of Advertising special –to me anyway. Call me crazy but I believe sharing on what works means it’s incrementally more likely to keep working. Conversely, writing honestly about the negatives might just nudge Adland in a slightly better direction. Naïve? Of course. But what blogger isn’t?
I think fear of creativity is a legitimate theme and a provocative one. Ergo it’s the perfect stuff for we ad practitioners to think, write and talk about. I’m utterly convinced that bravery in writing –any writing- is, after craft, all that matters. Anyone disagree with me? I rest my case.