A TV commercial for Facebook? What’s not to “like?”
March 7, 2014
Weird yes but “we are not alone.”
I don’t know which ad agency, if any, created this ad for Facebook but I “like” it. A lot. In the news –somewhat controversially- for spending enough money to bail out Greece on a texting application, it’s nice to see Facebook doing a bit of image advertising that’s just plain fun.
Not that Facebook needs to build awareness but they could use a bit of freshening and, for me, spots like this do it. Instead of marketing some new feature, Facebook goes old school (how ironic is that?) and comes through with advertising about the very thing that made Facebook cool in the first place: community.
In this case it’s people who dig Sci-Fi. We see a bunch of geeks sporting costumes of their favorite Martians just being real and that’s about it. We hear the iconic theme music from 2001 A Space Odyssey. And then the wonderful tagline: “We Are Not Alone.”
It’s a great line. Clever in the obvious way it pays off the concept. Smart because it deftly highlights the original magic of social media (and Facebook in particular): the fact that there are a few billion people on earth and each one of us possesses interests and passions that both unifies and differentiates us.
Even if you like the spot, you could argue Facebook has no call to advertise. By definition, its users do that with every post.
Yet, I do think it’s time for some advertising. Not to get more users per se but to build its brand with all of us who do use it. Most of us aren’t going anywhere. But some of us are. Moreover, living on Facebook has become somewhat of a chore. We dutifully post images of our families and link content to our friends but the magic has subsided. Some of us have grown weary of the ritual.
And that’s what I like about this commercial the most. It reminds me of when going on Facebook was fun.