Viva La Corruption! Cannes is months away but the planning has already begun.
February 6, 2014
Now that the Superbowl is over (one can argue it was over after 12 seconds), Adland has already begun planning for the Mongolian Cluster F**k that is Cannes. Festival officials have started naming its 2014 jury presidents. The list contains the usual high profile suspects, a collection of CEO’s and Chief Creative Officers from the world’s largest holding company agencies: David Sable (Y&R), Susan Credle (Leo Burnett) and Amir Kassaei (DDB).
Obvious, elitist and conspicuous… Like a surgically enhanced, rich socialite traipsing along the Croisette, Cannes has always been top heavy. I’ve been to my share so I know of what I speak. Of course, by comparison, I was but a sand fly caught upon the sticky, oily boob of any one these big shots. But so what? I was in the South of France. Whether one is A-list or D-list the pink rose is the same.
Over the years, I’ve attended a bunch of these fetes and I’d do so again, if invited. Which I won’t be. My whistle-blowing hijinks at the Dubai Lynx a while back probably ended those dreams. More on that here.
Or did it? The fellow selected as head juror of film (still the penultimate category at Cannes, Cyber Titanium be damned!), only last year called out the festival (see above linked post) for rampant corruption at the highest levels. And yet there he is. Back for more.
More what, I wonder? Methinks it has a lot to do with prestige and big agency politics. You gotta represent! That, and spend another lost week with one’s peers in the French Mediterranean!
For the record, I’ve actually won Gold at Cannes. And ze bronze. Corruption aside, it’s not an easy thing to do. I’ve also given speeches there. Made presentations. Met all manner of marketing legends. Lee Clow. Steve Zuckerberg. One time I literally bumped into Nike’s Phil Knight while jogging! I even had a chance to visit the street address where my grandmother lived after World War II. Goes without saying, it’s a beautiful place. Even when full of people like us.