iHysteria over Apple is nothing short of transcendent.

September 24, 2012


I am officially, unequivocally amazed at the relentless fervor over Apple’s release of their newest iPhone. It’s almost as if the object came with the gift of immortality or offered some kind of glimpse into the meaning of life. People the world over want the damn thing. Are obsessed over it. Will wait in line for it. Over night! On the street! Will pay others to wait in line for it. Over night! On the street!

No matter it cost hundreds of dollars.

No matter it is only incrementally better than the previous iteration (which I own by the way).

No matter it will require costly peripherals to operate.

No matter Apple’s guru, Steve Jobs is dead.

No matter Samsung has arguably a better product and they are advertising it quite effectively.  The “waiting in line” campaign by agency 72 & Sunny is hysterical.

No matter Apple’s advertising isn’t what it used to be.

No matter.

People don’t care. The iPhone 5 is another hit in a long line of hits going back years: iPod. iTouch. iPad. iPhone.


I can’t think of a brand that has created so much heat for so long. Can you? Maybe Starbucks. Maybe Nike. Maybe the Simpson’s. Maybe not. We’re told nothing lasts forever. Especially in the ephemeral world of technology. Motorola. Nokia. I remember when Sony was the shit. Now those brands are also-rans, fading like embers from yesterday’s barbeque.

Even Christianity has seen better days. (Ironic it started with a man biting into an apple!) Cynic that I am I keep wondering if the other shoe will ever drop on Apple. Not when, mind you. “If.” Given there are more Apple products in our house than children and pets combined I’m not holding my breath. Or selling my stock.

First in line…

Fresh news: Apple worlds first trillion dollar company? 49141878


3 Responses to “iHysteria over Apple is nothing short of transcendent.”

  1. Tracy said

    I have used nothing but Apple computers since college and will most likely never use anything but. That said, something makes me resist the iPhone. Beyond even just hating, despising, the touchscreen.
    Once, during a party, I sat down to play a game with six or so people. Every single one, except myself (BlackBerry), laid an iPhone on the table. If it weren’t for the pricey protective cases, you couldn’t tell them apart.

    Someone might do an excellent parody of “1984.”

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