Looking for my “Braveheart” moment in presentation mode.
June 1, 2012
Next to gazing at Joan the thing I like most about Mad Men are the speeches, especially those given by Don Draper, and in particular when he’s in pitch mode. Observing Don orate in front of an expectant, hushed crowd, whether it’s Jaguar or some Podunk regional airline, is for me the zenith of this acclaimed show.
There, I wistfully think to myself, but for the Gods of Advertising go I. As a copywriter and creative director, I’ve long cherished the presentation spotlight and I’m not ashamed to admit it. Having a great idea and being its primary advocate is nothing short of a blessing. The trust. The power. The stakes. The so-damn-possible you-can-almost-taste-it glory. How can anyone resist? (Well, as it turns out many of you can. Public speaking ranks among the most feared of all human activities. Good. More opportunities for guys like me!)
Arguing for my agency and ideas is the closest I’ll ever come to a Braveheart moment. Think about it, for all the bloody mayhem in that awesome film, the only thing we really remember is Mel Gibson’s rousing speech to his troops. The same can be said for George C Scott as Patton. Or Jack: “You can’t handle the truth!” Well, hell, I want to stand for something. And I want to stand and deliver it. And so it is -kind of sort of- when I make a creative presentation. Emphasis on kind of sort of…
The adrenalin pumps. Time stops. Everything else fades from importance. In that moment, I am Atticus Finch, General Patton, Braveheart; or more likely, a poor man’s Don Draper, which, by the way, I will take any day of the week. Freedom!
Writer’s note: It is ironic AMC’s other advertising show (about this very topic: The Pitch!) has not shown us a single magnificent presentation. Frankly, far from it.