The Butterfly effect: Funky billboard gets buzz but should that include squirming?
November 30, 2011
RG Blue Communications and Butterfly Sanitary Napkins broke a new outdoor advertising campaign in far away Pakistan. It pokes fun at the infamous Wikileaks site in an obvious way. I get the joke, even almost laughed. But is it good advertising?
I posted one the billboard on my Facebook page and asked women to weigh in on the subject. Reactions were mostly negative, ranging from “Ew” to, “Well, if I can sit through all those ads about erections I suppose it’s time for this.”
I suppose the agency and client should get points for generating PR, especially given they are only planning a few executions. After all, I’m writing about it after discovering the campaign on Psychographism and researching it on MSNBC.. Lotta coverage, so to speak.
What do you think, Gentle Reader; is this a good ad or a bad ad? Female votes count for double.