When it comes to great outdoor advertising, Leo Burnett & McDonald’s reach for the stars.
November 23, 2011
Outdoor advertising, when it’s done well, is perhaps my most favorite advertising of all. I’ve long rhapsodized about the power of posters and how the making of signs is wrapped up in our collected DNA. There’s just something about a cool billboard that really turns me on.
Forgive the ham-fisted segue but speaking of “turn on,” feast your eyes on the latest outdoor board for McDonald’s, courtesy of my alma mater, Leo Burnett. It’s stunning. Mimicking the cut and color of McDonald’s signature side dish yellow lights shoot up to the sky from behind a vivid red box. So very modern. Yet so timeless. Just a beautiful job.
Although this might be one of the best, McDonald’s and Leo Burnett have been creating exceptional outdoor boards for decades, especially the “spectaculars.” Those, in particular, rise above the crowd, figuratively and literally.
Typically, the best outdoor advertising comes from smaller clients, brands that have no budget for other forms of mass communication. When blue-chippers like McDonald’s interrupt our landscape in such a surprising and delightful way the Gods of Advertising smile brightly.