Monday Night Football: a “wild” place for commercials.
September 28, 2011
I found myself watching Monday Night Football, a tight game between the Dallas Cowboys and The Washington Redskins, one of the oldest rivalries in the NFL. The Cowboys would win, recovering a fumble from ex-Bear, Rex Grossman, or as we called him “Bad Rex.”
Football (college and the pros) is one of the few televised programs I watch in real time. Subsequently, it’s also one of the only places I get to see commercials in their original habitat. I view plenty of TVC’s but usually online, via links from bloggers, trades, or on someone’s website.
Funny way of looking at it: commercials in their original habitat. As if they were endangered species and the Internet a zoo for them.
Screen size aside, I wonder if viewing commercials online is the same as seeing them in the “wild.” Most would agree that seeing zoo animals pale in comparison to the real thing. My analogy is funky (I know) yet seeing spots isolated from other commercials and “your regularly scheduled TV programming” is different. For one thing we can replay them. Scrutinize them. Share them if we’re so inclined.
But on Monday Night Football commercials are fleeting and ephemeral, assuming you’re not using DVR. They slip into our living rooms like loud and colorful birds. No surprise we used to call them “flights.”
And there they were: beer commercials, fast food commercials, zillions of promos for other ball games. Just like the olden days, when we used those three minutes hustling to the bathroom, to the fridge or both.
I barely remember when television commercials roamed our rooms, unabated by Tivo. My kids have no clue. They regularly ask me, “Why don’t you fast forward, Dad?” I tell them football is live, in real time and that I can’t just press a button. “That’s too bad,” they say.