Gods of Advertising bow to Mayan Sun God, Red Snapper and Coca Cola Light.
March 31, 2011
Halfway through a family vacation in Mexico’s Maya Riviera. Hot and sunny, within two hours of deplaning everyone got sun burned. That hasn’t hindered the girls from recreating, Thank God. Trust me, nursing a red skinned kid with the shivers is not how you want to spend spring break, unless, of course, you want to catch up on Mexican soap operas. Yet, the tropical heat is welcome respite from the endless Chicago winter. We are blessed to be here, one and all.
We are here with my brother, Jeremy and his young son, Jasper. Some of you in Adland might know my brother. Jeremy currently works for JWT in New York. His boy is a firecracker. How the lad is not sunburned is a mystery to all of us. Though my brother, who is a single father rightfully takes credit for militantly applying sun block on his lone progeny.
Today the sky was powder blue with scattered white puffy clouds. My eldest daughter commented that the vista “looked like the opening scene of The Simpson’s.” I smiled, wistfully. Back in the day TV reminded people of nature not the other way around. Still, at least she referenced quality programming in her reverse analogy.
Speaking of technology, I forgot to sign up for an International Plan for my Blackberry. Even before we got sunburned the email came warning me that I’ve already reached my roaming limit, charges will follow. I tossed the phone into our room safe, which is just as well.
We met a nice family from Arizona. They have a girl roughly the age of one of mine. Gwen is brazen for her age. She pointed at my eldest calling her short for her age and later to my middle child calling her chubby. I asked her if she thought she was at a zoo, pointing like that? My sarcasm was lost on her. She has the bad manners of an only child. I’m sure her parents call it confidence.
Last night at dinner I had the whole red snapper, partly because I love freshly grilled fish and partly because I knew the kids would get a kick out of it. Sure enough, the pink head with its big eyeballs was a hit. I made it “talk” for even bigger laughs.
So, that’s the vacation so far. And this is my holiday post, written blissfully on the deck overlooking the brackish river outside our room. Tonight we go into town; such as it is, for more seafood and endless baskets of chips. Adios.