Bad decisions, a new drug and cereal. Riffing on the Miley Cyrus “Bong Video.”
December 13, 2010
Let me get this out of the way first: I don’t necessarily think there’s anything wrong with Miley Cyrus aka Hannah Montana experimenting with drugs. It’s certainly not unusual. Eighteen year-olds have been pushing boundaries (sex, drugs, roles, etc) since, like, forever. I did. While it’s true some develop life-long relationships with certain drugs and alcohol (I did), the vast majority of them don’t. As a parent of three young girls, I only hope I’ve raised them in such a manner that they make wise decisions, perhaps wiser than some of mine. Thinking that they will remain abstinent is just plain naïve.
On the matter of making wise decisions, there is plenty else to talk about regarding the so-called Miley Bong Video. If Cyrus is to be criticized for stupidity let’s start with the film itself. Stoned or not, why on earth is she knowingly playing to camera…in any condition? Raised on the camera her self, in the relentless glare of a celebrity-obsessed culture, doesn’t Miley Cyrus know what happens next? Has she not learned from her experience with Vanity Fair? Moreover, is she not aware of TMZ, Perez Hilton and Gawker?
There is absolutely no chance that this video was being made for personal reasons or fun. None. Listen to the vulgar prompts from her so-called friend: “talk to me, girlfriend!” “Tell us what’s on your mind!” The person shooting Cyrus was totally looking to make a document for sale to the tabloids. Totally. How could Miley be so ignorant? The shooter is culpable, no question. But so is Miley for being reckless. No excuse for both parties or, for that matter, the witless hangers-on giggling in the background. Shame on everyone in this stupid video.
On a different note -relating to advertising- how about the unmistakable product placement for Kellogg’s Frosted Flakes?
Halfway through the clip, a teen picks up a box and begins chowing down. For a long-ass time we are faced with Tony the Tiger and the product’s well-known name. It’s nothing less than a “packshot.” While Kellogg’s most certainly will condemn the circumstances, deep down (being marketers) they will relish the circumstantial but gaudy way they’ve reached millions of teens. Eating cereal from the box is commonplace behavior for kids who have the munchies. One can only hope it was unintentional. God help all of us if it was not.
There is another product placement in the video. According to the “sources” providing this video the teens were not smoking pot but rather a less-known drug (until now) called Salvia. Still legal in California, the drug is ingested for its mild hallucinatory effects. Judging from Miley’s reaction, it works.