3 Responses to “Video game, killing machine or great protector? The challenges of marketing the United States Army.”

  1. jim schmidt said

    Selling cigarettes I feel would be far more troubling than working on the Army. Even working on McDonald’s–a wolf in sheep’s clothing brand if there ever was one–would bother me more I think. At its best, the Army has a noble purpose full of heroism and patriotism. Cigarettes have killed millions of people for no damn reason at all, and McDonald’s wraps itself in phony Americana to sell its artery-clogging swill to innocent kids. Give me the Army any day over those two products.

  2. SRP said

    Then, of course, there’s this remarkable and highly provocative new TV spot for “Black Ops: Call of Duty”
    A must see: http://www.youtube.com/watch?v=Pblj3JHF-Jo&feature=player_embedded

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