Creative assignment has me delightfully obsessed.

September 17, 2010

“Do not disturb. I’m making Advertising!”

It’s 4 PM on Friday. I’m in my office immersed in a project for one of our clients. I was about to write it’s an important assignment but aren’t they all? What’s cool about this particular brief –for me anyway- is how much of a pure-play creative assignment it is: new line, new mantra, TV, print, web, experiential. And it’s for a well-known and beloved product.

No, I can’t tell you what it is. Sorry… you know it’s not my M.O. to be a tease. But you probably also know that non-disclosure agreements permeate our industry.

Besides, the subject of the brief is not the topic I want to write about. Hell, I’ve been doing that all week! It’s the sheer joy of writing and creating that I want to discuss. Working on this brief has given me some of the highest highs I’ve had in some time. That’s because, in addition to being creative director, I chose to put on my copywriter’s hat.

Boys and girls, nothing feels as good as coming up with ideas and fleshing them out. Fumbling in the dark for the light switch in the middle of the night so I can write down a headline. Holing up in my office to odd hours writing and rewriting and writing some more. Building a wall of scrap art, copy nuggets and ad-like objects. These things and more have all been my life the last week. I didn’t know how much I missed it. Gods of Advertising, Sweet by Design and The Rogue’s Gallery regularly feed my writing jones but there’s something unique to blank page copy writing. It’s exhilarating…

And, obviously, it’s also what I’ve been doing in lieu of writing a post!


One Response to “Creative assignment has me delightfully obsessed.”

  1. Barrett said

    Out of curiosity, what made you want to be the copywriter on this particular project? Was it a “Rank has its privileges” scenario, and you wanted to do the cool project? Or was there no copywriter to do it, and you delightedly stepped in?

    Like I said, curious. I imagine its hard to be at the top, judging and curating but not creating as much as one used to. If I’m lucky enough to occupy such a position some day, I’m sure I’ll long to seize such creative opportunities myself.

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