It’s rough out there but I still think we ad folks take ourselves too seriously.
August 31, 2010
Are we having fun?
I ask because sometimes I think we take ourselves too seriously. I know I do. I also know it’s often a character defect disguised as something noble, like integrity or being a hard worker.
And while I think everyone could benefit from lightening up, I’m primarily talking about us folks in the advertising business. Obviously, doctors need to take themselves seriously. (I want mine to.) Plenty of other vocations demand a more serious attitude.
But we in Adland are not one of those groups. Nor should we be. First of all, we don’t make anything. Our product is ideas. Each one of us is a creator or a facilitator of creation. Therefore, when we take our craft too seriously we risk playing God. It’s okay to debate whether what we do is art or commerce or both. However, we go too far when we think of marketing ideas as precious. They are not. And despite what your mother told you, you are not either. We may be talented. We are certainly lucky. Said another way: what we do isn’t precious but that we get to do it is.
I’ve always considered my job one of the greatest blessings I’ve ever received, be it through hard work, good luck or likely both. And I’m not just talking about now. I loved my first years at Leo Burnett as much, if not more, than any other time in my life. And that’s saying a lot because I love my current job. Love it.
Advertising (or whatever we’re calling it) has been very, very good to me and to a lot of people. You, I hope. Though our business is changing, perhaps diminishing, it’s still one hell of a gig. I won’t waste space selling the proposition. You know what I mean. Next time you’re at a dinner party or something similar, take note of what the other guests do for a living. We are surrounded by traders, financial advisers, retailers, lawyers, and, sadly, the unemployed or underemployed. High salaries or not, in good times and bad, I wouldn’t trade places with any of them. Would you? (Note: teachers are pretty special; they are an exception. ☺)
That is not to say we should get on high horses. I suggest we count our lucky stars and say a prayer to the Gods of Advertising and to God period that we get to do what we get to do. Those of us still gainfully employed in this ephemeral task should lighten up. If any group should be whistling while they work it’s us!
Special note: I’m unsure of this writing. I wrote it some days ago when my mood was better. Now, I worry it’s more wishful thinking or even magical thinking. Lord knows, there’s plenty to fret and wonder about when it comes to our business. I’m also considering the many creative directors who’ve recently resigned their seemingly wonderful jobs. Why? I’m afraid the answers are in conflict with my above points. What do you think?