My new Ipad in undeniably cool but I’m not addicted to it…yet.
May 28, 2010
The good people from the Outdoor Advertising Association of America gave me an Ipad for hosting the Obie awards a few weeks ago. Thank you so much, OAAA. I got mine just as our agency was debating how to parse the two it had purchased for lending out. Many were eager to sign for those. I was tickled by not having to borrow one.
Perhaps not as heralded as the Iphone or Ipod before it, Apple’s Ipad is, without question the new, new thing. Clearly, Apple has done it again. Their track record would be unbelievable if not for their track record. To paraphrase Jack Nicholson’s Joker: “How do they make those wonderful toys?”
When I pull the device out from my briefcase my young daughters cease to see their father anymore. In his place is an Ipad being held by someone. Not for long, however. My girls abscond the Ipad and refuse to give it back, let alone share it with each other. I am only able to retrieve it when they succumb to sleep. My children’s reaction proves how mighty the Apple brand is. I have never seen my daughters more excited. Ever. And bare in mind I have seen them on Christmas and Easter mornings.
With its vivid, black screen and iconic silver casing, we are attracted to Ipad out of the box. The tension between coveting one and sharing one is like having good drugs. I want to share the high with those around me but I don’t want to give up my stash. Something like that, anyway. Let’s just say it’s powerful. I’ve seen the effect it has on my kids. I’ve seen it with my peers as well. Even the tech savvy people attending my Hyper Island Master Class in digital training were enamored of the device. From digital neophyte to social media guru, everyone seems to possess strong affinity for Ipad.
Except me! That’s right. I’m not addicted to my Ipad. For instance, I just took it on a business trip but only used it once and that was to show it off. I’m not a hater. Far from it. I’m just saying I’m not hooked. Which is weird, given my addictive personality and the passion I have for Apple products in general. Give it time, right?