With advent of social media, the importance of business cards is rapidly diminishing.
April 14, 2010
Relic of the 20th century?
I was cleaning my desk drawer at home this weekend and I came across an unopened box of business cards from my current employer. You’d think I’d be delighted to have found them: “There they are! I’ve been looking all over…” Instead it was more like I found a couple quarters in my gym bag. Nice but nothing of consequence. I’d hazard to guess a lot you have business cards lost in the junk drawer as well.
Join me in the hot tub time machine…
I remember getting my first business card from Leo Burnett. Oh, Joy! I was getting paid. Now, I was a man. The police would no longer eye my long hair suspiciously. My father would stop telling me to cut my hair. Yes, I used to have hair. I also recall having this dumb fantasy whereby my business card worked as an aphrodisiac on the women of Rush Street. Once a lady saw that embossed card saying I was a copywriter at Leo Burnett –the Leo Burnett- she would be mine! (One of the many flaws with said fantasy is that most everyone on Rush Street had a job.)
Anyway, the point is my business card meant something.
Fact is business cards are losing their luster. With most of us on multiple social networks, we’ve become ridiculously easy to find and to know. Our contact information, and so much more, is right there on Facebook, Likedin, Twitter and all the rest. Not only am I readily accessible on those sites I can easily be located and contacted via my blogs and on the company’s website. Whenever meeting someone new I need only tell him or her to “friend me” or “find me on Linkedin.”
Yes, we still pass them out at big meetings. Yes, they come in handy on vacation or at a convention. But for the most part ye old business card is becoming a relic from the 20th century. While I carry two or three in my wallet I often don’t even carry a wallet!
Curious: I’m not sure what our policy is at Euro RSCG. Did your company even give you a business card?