Let’s discuss the Resurrection of Christ and other great ad campaigns.
April 2, 2010
Today is Good Friday. Our agency is closed but there are numerous people in working on a new business pitch for Monday. And so I am here. But, in honor of the day, and Easter and Passover for that matter, I do want to say something about God. Don’t click away heathens. I will be brief.
I absolutely believe in a power greater than myself. We’d be in big trouble if the world revolved around me or, frankly, anyone. There’s divine madness here. I’m certain of that.
I’m not Catholic but the Resurrection myth appeals to me on many levels. Being reborn (presumably into something better) is the ultimate aspiration. As we move through life, accumulating the good and the bad, making many mistakes, collecting resentments, winning and losing, and on and on, the idea of shaking up the Etch-a-Sketch becomes irresistible. Oh, to have a clean slate! Christ promises as much if we turn our body and soul over to him. But even if we can’t go there, the pragmatic idea of refreshing oneself remains relevant and powerful. To me, anyway.
Even my passion for horror stories, particularly zombies and vampires, are tied to a fascination with resurrection. After all, are not the undead resurrected themselves? Though terrifying, is not their appetite for human flesh a lot like sacrament? For obvious reasons, these unsavory creatures are linked with Satan. Not because they’re scary but because there is no redemptive quality in feasting on others merely to exist.
In my novel, The Happy Soul Industry redemption is a key part of every main character’s journey. In reality, I hope it is a part of mine, too!
Another aspect of the book, perhaps blasphemous to some, is the notion that all religions are but ad campaigns for God. In the story, God decides the next campaign should come from the experts. Therefore, She (yes, She) sends an angel to Earth to find an ad agency! As you might imagine, all hell breaks loose.
For those of you not celebrating a religious holiday this weekend, there’s always the Easter Bunny. But go easy on the chocolates. Bikini season is just around the corner!