Davidoff Cigars new print campaign hits the “D” spot.
February 17, 2010
A legit men’s magazine (Esquire maybe?) has a fun feature where they ask readers to guess whether a close up photograph is a porn star achieving orgasm or a normal person enjoying something else i.e. sports, food, etc…
Out of context, it’s hard to tell the difference. Funny the faces of arousal.
It appears the makers of Davidoff Cigars are in on the joke. I found this new campaign on Adfreak and was smitten by it as well as grossed out. The campaign features men in the throes of cigar-induced ecstasy or something like it. Maybe they’re experiencing smoke inhalation. It’s hard to hell. They could be sighing or dying. The line of copy reads, “Every man has a D-spot.” Is that “D” as in death? I read somewhere the French call orgasm the “little death.” These ads seem to offer the same thing, which, I suppose, makes it good advertising. You’ve got to hand it to the photographer; they are compelling portraits. Made me look.
The saucy blogger, Jezebel calls the campaign “the dirtiest smokes since the Clinton administration” and I’m inclined to agree with her. On the other hand, as Freud once said, sometimes a cigar is just cigar.
A bit of intrigue: In Jezebel’s post, she credits photographer, Robbie Cooper. Ads of the World claims Ted Sabarese. So, who’s the shooter? Maybe someone reading can ‘clear the air.’