Let’s hear it for those annoying phrases we’d like to see gone. (Now, if only we’d stop creating them!)

November 16, 2009


“You said it not me.”

Recently, I came across a list of “annoying phrases we’d like to see gone.” Unfortunately, I can’t recall who the “we” is. My apologies. Lists are ubiquitous in popular culture. Top ten. Bottom ten. And everything in between. We love our lists!

On this list I recall one phrase in particular. It happens to be a phrase I like and use and, honestly, would be sad to see go away. The phrase: “perfect storm.” For the record, a “perfect storm” is when circumstances collude forming an ideal environment for a particular event or phenomenon. The phrase is based, of course, on the best selling story of an ill-fated fishing expedition caught unawares by a terrifying storm.

I like this phrase. Adore it even. So I was saddened to discover it on a list of things we can do without. To me the perfect storm is an edgy, poetic and timely way to make a certain point. Or at least it was!

Funny, I can’t recall any other phrase or expression that was on this list. But there is one I wish was: the hackneyed summation clause, “at the end of the day.”

I once had a boss (who shall remain nameless) that used this expression every time she spoke. It drove me bonkers. I became obsessed. In meetings, I would wait apprehensively for her to utter those words. I did not have to wait long. At the end of every comment she said it: at the end of the day. She was like a parrot: Bawk! At the end of the day! Bawk! At the end of the day!

Granted, part of my problem was with the messenger. But to coin another hackneyed phrase, What are you going to do?

I bring all this up because advertising copy often employs, and sometimes even introduces, such phrases into the lexicon. I was part of the team who launched “Not your father’s Oldsmobile.” A week doesn’t go by where I don’t see a variation of this line. Has it worn out it’s welcome too?

I make it a point to avoid such catch phrases. I once thought they implied ignorance in the user. I’m not so sure anymore. I know plenty of very smart people who are stuck on certain statements. We all know people who overuse words like “like” and “you know.” Just as pervasive are the adverbs “basically” and “frankly.” I tend to think we use these banal terms to buy time when we’re speaking, like, you know, to get our thoughts in order. I also notice people applying them when they’re speaking to an audience, when such quirks are least desirable. Unfortunately, nervousness tends to breed the use of clichés. We get anxious. We want to say just the right thing. And we can’t. The perfect storm.

follow Steff on Twitter

The Happy Soul Industry on Amazon


7 Responses to “Let’s hear it for those annoying phrases we’d like to see gone. (Now, if only we’d stop creating them!)”

  1. I don’t know who wrote this, but it’s on a sign above my desk, and I love the thought:

    Let your remarks be of your own invention.
    Don’t say “it’s a hot day” to the ice man.
    Don’t say “I like pie.” Everybody likes pie.
    Don’t say it’s a cruel world. Everyone says this, and it isn’t true anyway.
    Say something new.
    Say something different.
    Say something good.
    And the world will pay real money to hear it.

  2. Mike Coffin said


  3. SRP said

    What Mike is referring to with his comment “AWESOME” is not my post per se (wishful thinking) but the much abused phrase, AWESOME.

  4. adchick said

    Nice observations here. I’m guilty, I’m sure, of saying trite and tired things. One phrase that especially annoys me is “It is what it is.” No shit…is that supposed to make me feel better? By the way, in your post title did you mean “Hear” rather than “Here”? 🙂

  5. SRP said

    Let’s “hear” it for the Adchick!
    I write an essay on trite sayings and misspell a word in the headline. Nice. Oh well, “it is what it is.”

  6. kate said

    Is “Time goes by too quickly” the trite phrase I’m thinking of? Or “Time flies.” It’s something like that, and it’s so stupid. Time goes by at exactly the same rate all the time. And someone always says it in situations when it feels like it has to be said, like it’s an obligation for it to be said when people are reminiscing on passed days. You can almost feel it when it’s about to be said, and sometimes I feel like I should just immediately cut the person off and tell them they are predictable. Like William Marks’ comment, “Let your words be of your own invention… Say something new. Say something different.” C’mon people!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: