My homemade ad on Facebook actually worked! (Even I’m surprised.)
October 21, 2009
Shit really works!
I wasn’t expecting much when I placed a tiny ad for my novel, The Happy Soul Industry on Facebook. It’s been a year since the book came out and most of my marketing efforts are complete. While I’m delighted by the mostly-positive reviews, I could always sell more copies! The “create your own ad” link on Facebook caught my eye. I figured what the hell. I make ads for a living. How hard could this be? I knew a lot of potential readers were on Facebook. Why not give it a try?
As directed, I downloaded a photo of my novel and wrote a piece of copy. While I can’t replicate the ad for you, I’ve attached its elements. As you can see, I used a made up word: sacrelicious. It’s something Homer Simpson says on an episode equating donuts with religion.
The mega-popular social network offers the ad-making service to all its users. You can either pay by impressions or clicks. I chose clicks. You also get to choose your target market(s). You do this by picking tags. Given the story, I chose “God” and “advertising” among others. Facebook informed me there were about 1.5 million users who fit that description. That’ll work. Now you offer the amount you’re willing to pay for a click, any number you want. They suggest a figure with the caveat being the more you bid the more they’ll run your ad. I went in for a dollar per click.
The next morning I checked the stats on my book’s website, which was the URL I chose for click-thru. I had three. Then I checked my book number on Amazon. Lo and behold it had gone down. Somebody had visited the site and somebody had bought a copy of the novel. Advertising works!
Well, three clicks do not make a best seller. Chuckling, I went about my business. 24 hours later, I looked behind the curtain again. This time a bigger deal. Some 200 people had clicked on my piss-ant, little ad! Lest you think I was out 200 bucks, too, bear in mind I’d capped my spending at $50 dollars a day. Not too shabby. A guy could get used to this!
Anyway, let this blog post serve as my official endorsement for creating your own ad on Facebook. It really, really works! Now, for the love of God, can I get you to read my novel? It’s right here for a song! The Happy Soul Industry on Amazon