Euro RSCG hits Michigan Avenue on behalf of Off The Street Club.
September 24, 2009
For those unawares, each year a different Chicago advertising agency gets behind Off The Street Club, creating marketing, fund raising materials, and doing whatever it can to further the club’s most worthwhile agenda. This was Euro RSCG’s year.
Last week I told you about our opening salvo on behalf of the club, a website, offthestreetclub.org we built in conjunction with eatdrink.com. It’s pretty sweet. If you haven’t done so already have a look. By the way, the logo we created is featured above. Our theme: Get a kid off the street and on to so much more.
And Friday, September 25th that’s exactly what we’re going to do! Our agency will be at Pioneer Court in front of the Tribune Tower on Michigan Avenue hosting a barnburner of a fundraising event. We had dozens of life-size cardboard cutouts made of some of the 400 children at OTSC. They will be set up on a makeshift street representing the hardscrabble west side of Chicago. We’re going to beseech pedestrians to literally remove a child from the street and bring him or her to safety, after which the good citizen can make a donation.
Between the website and events like this, our fantasy is to raise $1 million dollars ten bucks at a time. While that’s not likely going to happen, to paraphrase Leo Burnett: “we won’t come up with a handful of mud either.”
To that end, for anyone who donates $100 dollars or more I’ll happily provide a signed copy of my novel, The Happy Soul Industry.. If he or she doesn’t want that, I’ll give ‘em a hug!
Either way, come on out and help us get kids off the street and on to so much more.