A new website for Off The Street Club poeticaly renders its challenges…and hope.
September 11, 2009
I usually refrain from writing about my agency’s work but in this case I feel it is entirely appropriate… even necessary!
For more than 100 years, Off The Street Club has been a haven for kids in one of the toughest, most crime-ridden neighborhoods in Chicago. Providing a safe, supportive, loving environment for hundreds of 4 to 18 year old kids, OTSC offers a number of programs designed to help kids develop into upstanding adults.
Those are words on a new website we built on behalf of Off The Street Club. Yet mere text doesn’t do the site or the club justice. You need to hear these children talk about their “safe place” in the city. You need to look into the eyes of OTSC’s tireless and fearless leader, Ralph Campagna.
And you can, if you go to offthestreetclub.org Videos of these delightful kids and staff as well as other surprises await you. You can actually pull children off the street and put them into the club! Poignant, hopeful and utterly human, it’s a gorgeous piece of interactive. Begging your pardon, but we are very proud to be behind it. Thank you Blake Ebel, Briar Waterman, Rob Starkey, Doug Gipson, Gosia Zawislak and all the other Euros who made this site soar.
For those unawares, each year a different Chicago advertising agency gets behind OTSC, creating marketing, fund raising materials, and doing whatever it can to further the club’s most worthwhile agenda. This was our year, the website our opening salvo.
Visit the site. That’s a composite of the real building and its blighted surroundings. In one image you see the challenges and the hope. Go now and you’ll be rewarded by a terrific online experience. If you’re kind enough to make a small donation to the club, you’ll be rewarded by something more valuable: grace.