A small newspaper ad proves (again) marriage is no longer sacred.

July 22, 2009

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Marriage. Let the buyer beware…

DiamondSale001

A small space newspaper ad has been vexing me for weeks… even months. Chicago Tribune. Lower right hand corner three pages in. A fierce looking blond woman stares right at me. Late twenties. Early thirties. Attractive. But there’s seriousness about her. Anger? Again: fierce.

Above her photo is the following headline: “My marriage didn’t work but selling my diamond did.”

Rose Estate Jewelers buys jewelry from consumers and has clearly identified a market for procuring diamonds: the not-so-gay divorcee’.

Totally makes sense. Especially during the recession. In the “Cash For Gold” era the value of estate jewelry is obvious, for consumers and commercial enterprise. Gold is selling for almost $1,000 dollars an ounce, the highest price I’ve ever seen in my life.

What disturbs me about the Rose ad is twofold:

1) The not-so-subtle jab at the unnamed man. He who gave the fierce blond the ring in the first place. Presumably, it was his money that bought the jewelry. Kind of sucks it’s a given she gets to keep the ring and sell it. Sometimes the “man” is not the cause of a marriage’s dissolution. Regardless, there is a presumption that ex-wives are entitled to their wedding rings –no matter what. Shouldn’t the property be sold and split like real estate? I’ve been married almost 20 years (!) so mine isn’t a case of sour grapes. I’m just saying is all…

2) The not-so-subtle jab at marriage. The very appearance of this little ad proves how inevitable and common divorce has become. Kind of sad. Not so long ago an ad like this, let alone the topic, would have been taboo as far as fodder for a sales pitch. Now it’s as mundane as page 4 in the morning paper.

Advertising is part of popular culture. Sometimes it even can mark a cultural shift. While the preponderance of divorce in our society is nothing new, this seemingly innocuous ROP ad makes it, sadly, old news.

Marry my Twitter!

3 Responses to “A small newspaper ad proves (again) marriage is no longer sacred.”

  1. Rose said

    From my research, I discovered that divorce was unheard of 100 years ago and it was something that hardly anyone ever did.

    Years ago people knew what the Bible said.

    “A husband must not divorce his wife.”
    1 Corinthians 7:11

    “A wife is married to her husband as long as he lives.”
    1 Corinthians 7:39

    We need to start speaking the truth in regards to the subject of divorce and spare families from such a trauma.

    Every 45 seconds in the United States a family is torn apart by divorce.

    Marriage is for Life!

    http://www.cadz.net/remarriage.html

    http://www.marriagedivorce.com/mdreform2.htm

  2. Bill said

    I would strongly suggest checking out the Silver and Gold Exchange before selling gold or silver to ANYONE. I did a great deal of research, online and offline, and learned a lot about this business. I checked pawn shops, jewelers, “gold parties”, hotel “buying events as well as the online buyers, including the “as seen on tv” guys. I found that the Silver and Gold Exchange paid more than anyone else I could find. I liked the fact that they post the prices they pay per gram (beware of the places that quote in pennyweight/DWT) on a live price chart at http://SilverAndGoldExchange.com I also checked out their Better Business Bureau report and found they have never had a single complaint as opposed to HUNDREDS of complaints some other companies have! I recommend them 100%

  3. ANONYMOUS BOSCH said

    Rose,
    Do better research. Henry VIII kinda made a sport of divorce.
    As for the lady peddling her ring, the ad might just encourage more pre-nups in which the buyer of the ring reserves the right to also be the seller in case of a rupture in the relationship.

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