The all-important agency mission statement. Lovely, but we are who others think we are.
June 3, 2009
Agency creds or you know what…
One thing that has always driven me crazy about advertising is the grandiosity we agencies have when it comes to talking about ourselves. As soon as I became part of my agency’s creative leadership (here and elsewhere) I became part of the “Who are we?” discussion. This is the meeting where VIPs from all over the network argue passionately about the agency’s mission statement. The discussions can get pretty heated.
For the rest of this scintillating piece, please make the jump: Talent Zoo column