“Trust Me” continues to be surreal for Euro RSCG and Leo Burnett.
April 2, 2009
Effen alert! Upper left hand corner.
Talk about product placement. In last night’s episode of “Trust Me” we got to see two of my agency’s clients (er, I mean, RMG’s clients) in extreme close up. First an amazing two-shot of main characters Mason & Connor having it out in front of an Effen vodka poster and then the pasty resistance: Mason angrily throwing a soda at our (their) board for O&I shoes.
O&I makes a splash on Trust Me.
If I had any hard feelings about seeing one of our posters defaced by a thrown cola it was quickly replaced by giddiness. Extreme giddiness. This was an epic post-modern moment. A mash-up of art and reality. My art and my reality.
The show is about a creative partnership at a Chicago advertising agency. In this episode the team fights because one is a creative director and the other isn’t. It’s more complicated than that. Trust me, I know. I lived it.
Trust Me also uses some my current agency’s current and very real clients: Potbelly, Effen and O&I Shoes. This was due to the relationship I have with the show’s creators, John Coveny and Hunt Baldwin, guys I worked with at Leo Burnett. Last summer we conspired to make it happen and did. Fun stuff and a win-win for everyone.
And it all came together, albeit dripping with cola, in last night’s episode!
By the way, Trust Me will be airing it’s final two shows of the season next Tuesday, back to back. I hope like hell it will be renewed for a second season. The series is really getting into its groove. But then I’m partial. Surrealistically so.