Oh, baby! E Trade commercials are so funny you’ll do a spit take.

March 31, 2009


E trade Babies, hilarious out takes

I’ll never open an E Trade account. I don’t know anyone who trades or invests online. Honestly, I’m not even sure how that stuff works. It’s like online gambling. No clue. No interest either.

But I love those E trade babies! You know the campaign. It premiered on the Super Bowl -an infant glibly rapping about investments before spitting up. More commercials soon followed. All ripping. One spot had me laughing so hard I almost fell off the treadmill. Frankly, there was more hilarity in the 60- second version I saw at the movie theater than in the comedy I paid money to see.

Does that make this good advertising? Is it too silly for these dark economic times or just the thing? I wonder… But they sure are funny. The fact that this campaign was made by the never-heralded Grey New York adds to my wonderment.


4 Responses to “Oh, baby! E Trade commercials are so funny you’ll do a spit take.”

  1. adchick said

    At first, it took me a while to remember who the commercial was for, but their frequency taught me. The baby assures me buying stock on-line is so easy…but then he spits up…hmmmm. Did a case of the nerves make his stomach upset!? Great memorability, but I doubt if I’ll buy stock on line…I’d be so nervous, I’d spit up too!

  2. SRP said

    I know…I know…
    You’d think e Trade would be mortified at infants trading stocks and the message that sends.
    But I’m glad they aren’t.

  3. I can see how they would be appealing to the target, but I personally think these are pretty weak. There’s been a bunch of spots showing kids talking like adults (AIG, anyone?) and a bunch of spots showing talking babies. Combine the two, and you get these. Nothing interesting to see here, in my opinion.

  4. SRP said

    Yes, talking babies not new and, frankly, something I usually abhor. But these spots are written so well I not only forgive the cliche but I adore them as well.

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