Integrated marketing is “so easy” if you’re blasted.

March 17, 2009

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“Let’s do something viral, Slash.”

I rewrote a piece I had originally done here for Talent Zoo, which ran yesterday. In it, I compare the surprisingly competent job a drug-addled rock band did with regard to integrated marketing versus the struggles big agencies have. Funny stuff. Have a look:

It\'s so f*&%ing easy!

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