Gratitude & even fear: How a note to the troops captures a moment in time.
February 27, 2009
I sent a version of the text below to my creative department last week, also copying certain account groups. It was due to a bit of discord between ranks, nothing serious. But given the recession, I wanted to make sure we were all on the same page.
Having received plenty of such notes myself over the years, I’ve discovered them to be more than just memos; rather they are like artifacts, illuminating and capturing a moment in time. Read the below portion from my correspondence and see if you agree:
Unlike most agencies (and companies), we happen to be busy and growing. Layoffs, doom and gloom are not a part of our current forecast. This is a major blessing and we are grateful.
However, the reality is that all this could change. The best defense against that happening is to remain useful…
…When you’re given a brief, any brief, regardless of account, I want you to jump on it with vigor and enthusiasm. Look at extra work as a precious life preserver, even if it is outside your sweet spot or job description. I literally have a hundred saved emails from the recently unemployed who would jump at such opportunities.
It’s scary out there. Let’s all work together so we can stay together.
For obvious reasons, I left out portions proprietary to our company and clients. What I’m interested and passionate about is maintaining balance between gratitude and what I like to call a “healthy fear.” In my opinion, these qualities are as important to a company (and its people) as natural ability. What do you think?