A Chicago Bank makes itself useful at Element 79.
February 4, 2009
Given the grim climate in Chicago (the weather, the economy, the government), I’m thinking it might be high time we celebrate the unheralded but quality work coming out of our city’s many agencies.
We hear a lot about what’s wrong with the people, places and things as it relates to the Chicago advertising community. I want to go another way. Hold to the good, as our pastor likes to say.
In this spirit, every day this week, I’m going to feature a campaign from a local shop that deserves praise… not punishment.
G-whiz, f you’re like me, you’re scratching your head over Gatorade’s first campaign from their new agency, TBWA. While not bad, the “G” work seems (to me) like a diluted version of Element 79’s deservedly famous “Is it in you?” campaign. Proof that clients leave agencies for reasons having little to do with the “work.” Speaking of Element 79…
On a decidedly smaller stage is their charming campaign for Harris Bank. “We’re here to help” was a decent concept when it came out but it is especially relevant now. Prescient even.
However, like the Burnett work for Allstate, it’s not likely to win many, if any, creative prizes. But that doesn’t mean it isn’t special. It is. Print and outdoor executions offer practical solutions to various mundane predicaments, juxtaposing a bank-related solve in clever ways. Synergizing the media enhances the campaign’s playful potential. The word jumble execution pictured here shows how much fun you can have being helpful.
Element 79 beat my agency for this account in a hotly contested pitch. Had they not, our campaign would have been, if I’m being honest, seriously reviewed and most likely scrapped by now for its brazen confidence and pride. “We’re here to help” is a humble message, which I’m sure resonates with jittery consumers.
While Gatorade may have been intercepted by another agency, Element 79 holds its own with this small but decent effort for Harris Bank.