“Trust Me” fools me with its ingenius ad campaign.
January 21, 2009
Even I was fooled by the front cover of Adweek magazine. Maybe you saw it. Unfortunately, I couldn’t upload the image. This week’s edition read: “Agency of the year, Rothman, Greene & Mohr.” Who are these guys? I wondered. And wasn’t Crispin Porter & Bogusky Adweek’s agency of the year?
Turns out the whole thing is a promotion for my friend’s new TV show, “Trust Me,” about advertising and relationships in the Windy City. Unlike Mad Men, the series takes place here and now. RG&M is the fictional Chicago ad agency depicted in the series. The two 30-something white guys on the cover are its stars, Eric McCormack and Tom Cavanagh. (Speaks well of the casting, seeing as the two actors look like every creative director I’ve ever known, though perhaps a bit more photogenic!)
You’d think I’d have seen this coming, given how I helped creators’ Hunt Baldwin and John Coveny with some prepping and propping. (That’s my Cannes Gold Lion in Mason’s office. Don’t lose it!)
Yet, I was totally fooled. The artistry of this faux campaign goes pretty deep. Read the “interview” with Mason and Connor in Adweek. And check out the agency website: rgmagency.com
On it you’ll even find a client roster, some of them real, some not. Among the actual clients are Dove and Buick. Madison avenue and Hollywood are truly merged. Not featured are the two pieces of Euro RSCG business in the show as well: Effen Vodka and Potbelly. (I’m not sore for the omission…but good luck selling those Buicks.)
It’s an impressive campaign, obvious yet original. Here’s hoping the show is too! The early reviews have been very good. Now, finally, it’s your turn. “Trust Me” premiers next week on January 26th at 10 p.m. ET.