The Happy Soul Industry made Gawker and I’m not feeling too bad myself.
January 10, 2009
Well, folks, I can die now and go to Heaven. The Happy Soul Industry is on Gawker! You know what that means? I’m officially a C-lister. Paris ain’t got nothing on me. Yes, the vitriolic site is skewering the book and its author. But like the man said, “All ink is good ink.”
Everyone is talking about Crispin Porter & Bogusky and their notorious “fame” strategy. They said it: ‘We ask ourselves if an idea is press worthy before we go with it.’ And one of the best ways to get press is to push people’s buttons.
I’m not sure why a kind fable like Happy Soul deserves to be put in Gawker’s WTF bucket but there it is, swimming along side various other waanabe guppies and stars in trouble.
Check it. Read the comments. They’re mean. They’re bored. They are hilarious. One guy found the lamest sentence in the book and excerpted it, following with one word: “vomit.”
And he’s right, that particular sliver of prose blows. Fortunately there are 30,000 other sentences, less puke-inducing. If 5% of these haters actually read the book I’m vomiting all the way to the bank.
God bless Gawker.